Traditional media enterprises are working hard to move up the revenue needle for digital sales. This transition is beginning to take place in the local radio market. But some media experts see radio stations, in general, struggling to improve both their digital sales and their overall growth rates.
Ad-ology Research recently updated their Industry Marketing Insights report for Variety/Dollar Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
According to a new study on mobile travel activities from comScore, 51% of smartphone owners accessed travel content on their devices during the three month period ending February 2012. Nearly 1 in every 5 smartphone owners use their device to book air travel or hotel reservations. “The on-the-go convenience of smartphones has facilitated their emergence as an essential companion for travelers,” said Mark Donovan, comScore SVP of mobile.
Marketers who target consumers with TV ads generally know who is watching which programs. But as demographics and content change, marketers are making adjustments. New data from Nielsen shows the changes marketers are making and points to some of the data media companies should be considering as they decide what to air.
With everyone from elementary school students to President Obama glued to their smartphones, it stands to reason that ad spending in the mobile market is on a steep trajectory. Analysts who track the industry report that the global consumer market for all things mobile now exceeds $100 billion. As a result, marketers will be pumping up their ad spending to connect with the hyper-connected consumer.
Ad-ology Research recently updated their Industry Marketing Insights report for Cosmetics/Skin Care Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
ADVERTISING BRAND MARKETING CONSUMER DIGITAL SOCIAL
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