Look out, amateurs musicians and stuntmen. The professionals are ready to take over the world of YouTube. As Google, the owner of YouTube, seeks to turn the popular site into an advertising powerhouse, it will be rolling out new content and courting marketers in a big way.
TV media companies have it somewhat easier than competitors that have been relying on print newspaper and magazines or radio for their revenue. For the most part, advertisers are still saying they want TV ads to be a major part of their campaigns. But the fragmentation of the TV audience across devices is making the media-buying process more complicated, especially in the local market.
Men have reputation for being non-shoppers. Maybe it’s the new high-tech tools men have at their disposal, the effects of great new ad campaigns – or a combination of the two – but things have changed. Today’s men are the new hot prospects, especially for luxury marketers.
Today’s shoppers appear content to browse websites and order everything from shoes to books without ever leaving home. But there are also consumers who are frustrated by the poorly fitting shoes they ordered online and consumers who are just wandering by a bricks and mortar store. It is these shoppers that retailers hope to reach with their geo-fencing strategies.
Ad-ology Research recently updated their Industry Marketing Insights report for Sleep Disorder Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
According to a new report about Millennials, many generational ties bind this diverse group of young consumers and differentiate them from older consumers. These include a deep comfort with technology, heavy involvement in social media, a multitasking mentality, non-stop immersion with screens on cell phones, digital tablets and PCs, etc. The challenge for marketers is to leverage this common ground to find Millennials wherever they are and engage them no matter what they are doing.
ADVERTISING BRAND MARKETING CONSUMER DIGITAL SOCIAL
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