Marketing Forecast from Ad-ology

January 31 2012 | Kathy Crosett

Few industries are experiencing the kind of negative pushback that consumers reserve for banks. If they’re not looking over their shoulder in fear of a general economic collapse, consumers are concerned that their own personal financial situation is threatened. Executives at banks of all sizes understand they need to improve their image and communicate a message of stability and optimism this year.

January 31 2012 | Kathy Crosett

The good news is that 4 in 10 BtoB operators plan to increase their marketing budgets in 2012. This figure is slightly lower than it was last year. However, the real story can be found in the shift that these businesses are making to employ less expensive marketing channels while they increase the effectiveness of their spending.

January 30 2012 | Shannon Bryant

While consumers continue to rely on traditional money-saving methods – like clipping coupons – many are using digital tactics to help save money. For example, 39% of MarketPulse survey respondents downloaded coupons from manufacturer websites in Q4, while 37% downloaded coupons from retailer websites. Retailers need to communicate with both traditional and digital media to reach these ‘downturn shoppers.’

January 30 2012 | Kathy Crosett

Consumer goods companies continue to pour money into trade promotion to boost sales. The typical company spends between 11% and 30% on the effort. These budgets are divided between trade marketing and consumer marketing. In 2012, the latest research suggests that consumer goods companies will increase their digital consumer promotions significantly. Many of these promotionsRead the Rest…

January 30 2012 | Kathy Crosett

Will 2012 be a better year for media sales? Yet another survey shows increasing optimism on the part of ad agencies. But not all media formats may grow as expected.

January 27 2012 | Shannon Bryant

According to a new report from Jefferies & Company Inc., the coffeehouse segment is poised for a banner year due to rising same-store sales, more stable coffee prices and a boom in consumer packaged goods revenue led by price increases and “K-Cup” individual-brewing sales. As supermarket sales of ground coffee continue to grow, analysts also predict a sales growth of between 8% and 10% for the coffeehouse segment in 2012.