Use New CDC Data to Improve Health Care Client Marketing

The National Cancer Institute’s annual report on cancer contains plenty of encouraging news – overall incidence and death rates of cancer are declining. However, striking regional differences in the incidence and death rates of lung cancer exist.

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26% of Small Business Advertisers Plan Increased Ad Spending in 2009

Looking forward to 2009, more than a quarter of recently surveyed small business owners plan to spend more on advertising, and another 60% plan to spend about the same as in 2008. When broken down by media type, over half of small business advertisers plan to spend the same or more on the following: Online advertising (69%), Yellow Pages (54%), newspapers (51%), and direct mail (51%).

Will 2009 be the Year of the Electric Vehicle?

One way that automakers may try to reinvent themselves in the near future is through electric-vehicle manufacturing. President-elect Obama has indicated his interest in seeing manufacturers produce up to 1 million plug-in vehicles during the next two years.

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2009 TV Technology Will Require New Marketing

Now that flat-panel TVs have become mainstream commodities, manufacturers are working on the next must-have technology upgrades. Here’s a list of what’s in store for 2009 and beyond:

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Looking Back at ’08

The year is coming to a close, and it’s typically a time for reflection. Closing the book on 2008, a year that saw some major economic turmoil, gives you the perfect opportunity to look back on your agency and to look forward to the coming year.

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Camera Buyer Survey: 25-34 Year Olds Most Influenced by Blogs, Social Media

Over 80% of recent camera buyers 25 to 34 years old reported some or significant influence by online user-generated content including blogs and product reviews, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.

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