Ad-ology Research recently updated their Industry Marketing Insights report for Sporting Goods, Indoor Games . The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
According to recent Mintel research, among healthy snackers, 44% say they tend to eat healthfully most of the time and 42% make it a point to snack on foods that are healthy. Snacks are often an impulsive purchase, and one of convenience. Nearly half (46%) of respondents say it’s hard to find healthy snacks in vending machines or other on-the-go locations. “Increasing accessibility and portability can help maximize usage,” adds Molly Maier, senior wellness analyst at Mintel.
Marketers are busy studying their analytics to determine which online ad formats are delivering the best results. Are search and display still the gold standard or is social media more valuable? Columbus, OH-based ClearSaleing published findings on its analysis of 56 billion ad impressions and the company has some specific recommendations for online marketers.
As political candidates and political action committees (PACs) begin to fire up their advertising machines, they’ll want to know where voters are likely to be getting their information on the upcoming election. Voters are turning to a variety of media formats to educate themselves on the issues. One important finding of a new study by the Pew Research Center for the People & the Press contains some surprising information about these sources.
The majority of men use some sort of grooming product today, however, only one quarter of men are currently using facial skincare products such as facial cleansers and moisturizers, lip and eye products, and anti-aging treatments, according to The NPD Group. As such, the men’s facial skincare market is poised for growth. Marketers need to build awareness of the benefits that products offer, as well as show that these products can be seamlessly incorporated into men’s grooming routines.
Ad-ology Research recently updated their Industry Marketing Insights report for Baked Goods Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
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