Marketing Forecast from Ad-ology

February 2 2012 | Kathy Crosett

Consumers want information about the local businesses operating in their communities. These businesses are likely advertising in both traditional and digital channels. But the latest research shows that consumers exhibit ‘different pattern of information seeking’ when they are checking out some kinds of local businesses – a behavioral pattern that has broad implications for media mix.

February 1 2012 | Shannon Bryant

According to NRF’s 2012 Valentine’s Day Consumer Intentions and Actions survey, the average person celebrating the holiday will shell out $126.03, up 8.5% over 2011 and the highest in the survey’s 10-year history. Total spending is expected to reach $17.6 billion. Discount stores are expected to see the most traffic, but tablet owners will also make a mark; more than half of all tablet owners (53.8%) will use their device to research products, compare prices, redeem coupons, look up retailer information or purchase products.

February 1 2012 | Kathy Crosett

At last month’s Consumer Electronics Show, manufacturers rolled out their latest line of Smart TVs. Analysts believe that unit sales of Internet-ready TVs will approach the sales of traditional TVs within 4 years. But marketers may be much slower to shift some of their ad budgets to this format.

February 1 2012 | Kathy Crosett

Retailers are as mad as hell and they’re not going to take it anymore. For years, consumers have been going into bricks and mortar stores to size up the look and feel of a product and then head home to buy it online. Retailers call this trend ‘showrooming’ and they’re rapidly developing new strategies to better compete with online marketers.

January 31 2012 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Optical Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

January 31 2012 | Shannon Bryant

According to a new survey by the Retail Advertising and Marketing Association, 173 million people will watch the game Sunday, February 5, the most in the survey’s eight-year history and up from an estimated 171 million in 2011. Consumer spending for the Super Bowl will reach an all-time high, too, with the average game-watcher expected to shell out $63.87 on related merchandise, apparel and snacks, up from $59.33 last year. Total Super Bowl spending is expected to reach $11.0 billion.