Purchasing agents in the technology industry have long been accustomed to being educated on the latest version of a product or service before they sign on the dotted line. The industry standard for the educational process has long been the white paper. Eccolo Media, in its recent B2B Technology Collateral Survey, reports that decision makers read white papers even before they issue an RFP (request for proposal).
Ad-ology Research recently updated their Industry Marketing Insights report for Bedding Shops.
According to the National Retail Federation’s 2009 Halloween Consumer Intentions and Actions Survey, consumers are expected to spend an average of $56.31 on Halloween this year. Nearly one in three (29.6%) consumers say the state of the U.S. economy will impact their Halloween spending plans. According to analysts, the overriding theme for Americans’ Halloween celebrations this year will be, “How creative can I be, and how little can I spend?’” The survey found consumers plan to spend an average of $20.75 on costumes, which includes children’s and pets’ costumes, $17.99 on candy, $14.54 on decorations and $3.02 on greeting cards.
Sports apparel manufacturers are already looking to grow sales with their Spring 2010 lines. Manufacturers believe that consumers are spending more time outdoors, locally, because it is less expensive than traveling. Consumers may also be outdoors more because they’re trying to engage in healthier lifestyles.
As consumers continue to flock to the Web and marketers shift their ad budgets to this arena, another change is taking place. More companies are engaging in the practice known as affiliate marketing. And according to the most recent survey by Forrester Research, affiliate marketing is set to grow significantly in the next 5 years.
Ad-ology Research recently updated their Industry Marketing Insights report for General Medical and Surgical Hospitals.
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