Marketing Forecast from Ad-ology

July 17 2009 | Kathy Crosett

If you run a franchise, chances are you have a handbook that describes your advertising and marketing commitment. You might be sending 2% to corporate to pay for the TV ads someone else is designing. Or maybe you’ve been advised to sponsor the local youth soccer league to get more business through the door of your pizza shop. Franchising is all about being the same. If you follow the successful and proven business strategy you’ll be successful. If you deliver the familiar and expected product or service to customers, they’ll keep coming back.

July 16 2009 | Kathy Crosett

They might be around the corner, in the next town over, or, depending on the industry you’re operating in, fifty miles down the road. But they are waiting for your clients to slip up so they can grab the best customers during their current sale or during this recession. Who are they – your competition. You may be spending so much time trying to outwit the competition, you’ll never consider the unthinkable – a marketing alliance. Does it ever make sense?

July 15 2009 | Michelle OBrien

Full year 2009 advertising spending is forecasted to decline 14.5% to $161 billion, according to the latest Magna projections. Declines should slow through 2010 however.

July 15 2009 | Kathy Crosett

Email marketing comprises a core activity for many firms who sell either online and offline products and services. For a higher rate of return on investment in this channel, businesses need to increase the number of names on their in-house list and ensure that these names represent quality leads. ExactTarget, in conjunction with researchers at Ball State University, recently studied this topic and the findings point to a need for marketers to use a deliberate and careful strategy to create the valuable in-house list.

July 14 2009 | Kathy Crosett

As an online retailer, you’ve done everything right – built a flashy site, negotiated great prices from your suppliers, optimized your ad spend, and still – consumers fill their shopping cart and then leave without purchasing. Some studies estimate up to half of all b-to-c e-shopping carts are abandoned while b-to-b prospective purchases fall through about 35% of the time. Is there anything you can do to stop these defections?

July 13 2009 | Kathy Crosett

Measuring ROI (return on investment) for advertising and marketing expenditures has never been easy. But as budgets and sales shrink, manufacturers continue to look for ways to prove that their promotional tactics are working. Consumer Goods Technology recently analyzed which type of manufacturers have the most success with specific trade promotion strategies. Their findings might surprise you, or at least lead you to adjust your plans.