Small business owners wear many hats including the one that carries the title Chief Marketing Officer. When it comes to marketing, nearly 2 out of every 3 small business owners make these decisions alone. If you’re one of these overworked individuals, you might appreciate knowing how other small business owners cope.
Consumers are eager for innovation when it comes to packaged goods, household and personal products, per a new study from Ipsos Marketing, Consumer Goods.
When revenue drops, it’s good business strategy to consider alternate sources of cash flow and customers. Deborah Cohen, who covers small business for Reuters, recently checked out how restaurants are trying to stem the flow of red ink. One strategy that many full-service operators are now considering is delivery.
As advertisers rush to present online video ads to the viewing audience, distinct strategies have evolved. Is one strategy preferred over others by consumers? MTV Networks recently sought to answer this question. The company was chiefly concerned about which ad formats “deliver for brands without compromising the user experience.”
New research finds that even with the uncertainties the economy continues to present, college-bound students and their families are prepared to shell out a little extra this year.
Consumers have more options than ever when it comes to retail banking these days. While some people still appreciate the personal touch found at the local branch, others are happy to maintain a strictly online banking relationship. Either way, a regular review of your bank’s marketing strategy is in order as competition increases.
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