Top 5 Opportunities/Challenges Ahead for Toy Stores/Hobby Shops
Ad-ology Research recently updated their Industry Marketing Insights report for Toy Stores/Hobby Shops.
Beauty Marketing Finally Moving Online
Consumers have been long accustomed to seeing pitches for beauty products on TV and in their favorite fashion magazines. In total, the industry spends about $6 billion on ad campaigns. And this year, the industry has grown more competitive as it tries to make up the 2% revenue drop in 2008. To reach more consumers, companies have begun shifting their marketing messages online.
Smaller DIY Projects May Lead to New Marketing
Whether homeowners are nervous about over-improving their properties or just continuing to feel the economic pinch, the days of the mega-home improvement projects may be behind us for a while. Three or four years ago, kitchen and bathroom makeovers fueled the home improvement industry and many consumers spent thousands of dollars turning their backyards in outdoor living spaces.
Top 5 Opportunities/Challenges Ahead for National Parks
Ad-ology Research recently updated their Industry Marketing Insights report for National Parks.
Media Influence on Travel Choices Highlighted in New Ad-ology Insights Podcast
The latest Ad-ology Research podcast focuses on key findings from Ad-ology’s Media Influence on Consumer Choice of Travel Choices. This EXCLUSIVE survey reveals how information and advertising from online, traditional, and social media influence consumer choice of travel and vacation services as well as local attractions.
Small Business Spending on Computer Equipment and Services to Rise
Businesses have been getting the most out of their computer hardware investment with some owners holding onto servers and desktop PCs for up to 50 months. That’s a lifetime or two in computing technology so it’s no surprise that a significant percentage of small and medium (SMBs) size business owners are looking for new equipment now that the economic gloom seems to be lifting.
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