For anyone who has ever dreamed of having a personal robot to clean the house or shovel snow, the future has arrived. ABI Research, which tracks developments in a number of fields, notes that robotic technology is finally ready to break into the mainstream marketplace. This development follows years of commercial and military use of robotic technology.
Radio station operators have encountered the same threat as other traditional media companies when it comes to their income streams – a shift by advertisers to trendier online media properties. In response, some radio station companies are moving to the online format which presents a growing opportunity. Research concern SNL Kagan predicts that online radio revenues, which should reach $441.4 million or 2.7% of the industry total this year, should grow to $827 million by 2013.
Ad-ology Research recently updated their Industry Marketing Insights report for Water Treatment Systems Dealers.
According to a new survey from American Express, 30% of U.S. consumers plan to adjust this year’s travel plans for Thanksgiving — historically one of the busiest travel days of the year — but only 21% expect those expenses to decrease compared to last year. Respondents whose plans are changing said they’ll rely more on automobile travel, stay for a shorter time and cash-in rewards to help pay for holiday trips. The most significant changes are from the young professionals — 37% said they’ve adjusted their plans versus the affluent and general population (both 30%).
More than 40% of recently surveyed 18 to 24 year olds said a college or university Web site was the most influential media when choosing a college. Social networks were also influential, cited by a quarter of that demographic in the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.
Can marketers expect consumer demand to tick up now that the recession is abating? Not exactly – according to Nielsen Claritas. Over 2/3’s of consumers still have a very conservative outlook about shopping for goods and services they want and need.
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