Ad-ology Research announced their popular Marketing Forecast app is now available for Android-powered mobile devices. Marketing Forecast provides industry research, news and trends for advertisers and marketers. The latest version for iPhone and Android includes a new small business section, social media sharing functions and more content for all marketers.
Ad-ology Research recently updated their Industry Marketing Insights report for Movie Theaters. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
* Theaters are beginning to offer high-end amenities, such as adult-only club rooms, gourmet food, and leather executive chairs.
* Loyalty clubs provide the opportunity for theaters to build customer loyalty.
* Movies shown in 3-D are increasing in popularity and expected to further boost annual box office sales.
Nearly one-half of Generation Y Internet users planned to sign up for a new financial account in the next year, according to research from financial technology provider Fiserv. They are also more likely than any other generation to consider switching banks and to recommend their primary bank to others, making them an attractive target for financial services marketers. With 80% of Gen Y Web users banking online, they are comfortable performing financial transactions and lead the way among consumers making online the top banking method in the US.
The Shopper Marketing 3.0 study released by the Grocery Manufacturers Association (GMA), SheSpeaks and Booz & Company notes a huge increase in the use of shopper marketing strategies such as in-store video. Both manufacturers and retailers are attempting to influence the nearly 70% of product selection decisions which are made in stores by consumers. But the rapid shift to new shopper marketing strategies employed by many consumer packaged goods (CPG) manufacturers has led to inefficiencies and ineffectiveness.
Has the combination of the recession and new online media formats changed the shape of the magazine industry for good? In the Pew Research Center’s most recent State of the Media report, analysts ponder “whether there is a future for the mass-market magazine anymore.” The report reveals that niche news publications fared well in 2009 but magazines that targeted a wide audience witnessed a drop in ad pages and circulation.
Similar to results seen in the fourth quarter in the apparel market, the fashion footwear market saw the return of women in the last quarter of 2009. “While still not in the growth mode, the momentum is shifting.” noted Marshal Cohen, chief industry analyst, The NPD Group, Inc.,, “In 2008 women withdrew from their footwear purchases, but in 2009 evidence of “frugal fatigue,” has shown up as women began to re-enter the market.” In addition to outdoor/all-weather boots, casual styles also contributed to the growth of the fourth quarter boot business, driven by low to mid heeled, high shaft styles that complemented key apparel trends such as leggings and skinny jeans. The other major boost for the women’s fashion footwear market came from the walking category. Driven by the toning/shaping segment, walking grew 33% annually and over 100% in fourth quarter. “Holiday has proven to be a huge opportunity for footwear and primarily the outdoor boot business. This industry doesn’t typically think of itself as a holiday business, but the holiday results this year have again proven differently.”
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