Marketers know they have to spend significantly more money to acquire new customers than to retain existing ones. So they need cost-effective ways to educate and maintain contact with customers. At many companies, branded content like newsletters commands a healthy percentage of the marketing budget and delivers an solid return on investment as it engages loyal clients.
As travelers have more access to information, they may be apt to demand more from travel agents. They may also be tempted to expand their travel to more adventurous destinations. These were key findings in the most recent survey from Amadeus. The research concern also predicted an increase in international travel for both business and pleasure as the economy becomes more globalized.
Ad-ology Research recently updated their Industry Marketing Insights report for Department Stores.
Friends rank as the largest influencing factor in the purchase decisions of video games, according to a study released recently by Waggener Edstrom Worldwide, Annenberg School for Communication & Journalism at the University of Southern California, and Harris Interactive. The study indicated that word-of-mouth influence, led by friends, was three times as likely to influence the purchase of video games as traditional forms of advertising and promotion. This was followed by retail, online demos, reviews, and advertising and promotion. Industry trade groups say the video gaming software industry represented sales of more than $11 billion in 2008, and games were expected to be a hot item for the 2009 holiday season.
As the holiday shopping season winds down, marketers are looking at what strategies they’ll employ in the future. This fresh focus coincides with the general trend of consumers shopping more online. One category that has seen growth recently is digital gift cards. The chief advantage of this form of gift giving, according to the 2009 Pre-Holiday Online Shopper Gift Card Survey, is convenience.
Direct mail companies are looking at flat revenue for 2010 with a projected total of $43.7 billion. That’s good news after the 16.8% decline the industry witnessed between 2008 and 2009. The 2009 decrease was linked to the economy and to the slow but steady shift to online marketing.
ADVERTISING BRAND MARKETING CONSUMER DIGITAL SOCIAL
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