Consumers Optimistic About Economy, Spending to Hold Steady in 2012
More than 51% of consumers plan to spend the same amount of money in 2012 as in the previous year, according to a 2012 Shopping Outlook survey conducted by PriceGrabber. Consumers cite confidence in the economy and expectations of better discounts from retailers as reasons they will spend as much or more this year than last. Electronics and clothing top the wish list, followed closely by travel and vacations.
Auto Dealership Service Departments to Target Younger Clientele
The automotive dealer service department is an important source of revenue and a touch point that can increase customer loyalty when they’re ready to buy their next vehicle. But there’s been a shift in the automotive service industry. As a result, dealers will need to change who they are targeting with their advertising.
Banks and Credit Unions to Increase Insurance and Investment Product Marketing
Banks are still feeling the pain from new legislation that limits the amount of money they can charge customers for some services. In addition, some banks have withdrawn from the mortgage market. These changes in the industry have left operators looking for new product lines, especially in investments and insurance.
2012 St. Patrick’s Day Spending to Reach $4.6B
Retail sales and celebrations for St. Patrick’s Day will get a boost this year as the holiday falls on a Saturday. According to BIGinsight’s St. Patrick’s Day spending survey, 54.4% of Americans say they will celebrate the traditionally Irish holiday this year, the most in the survey’s nine-year history. Overall, the average person will spend about $35 on the holiday, totaling $4.6 billion.



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