Marketing Forecast from Ad-ology

January 20 2010 | Shannon Bryant

According to a new Mintel survey on women’s attitudes towards work attire, women turn to shoes and dress boots over other types of accessories. In fact, more than three in five (64%) told Mintel they rely on footwear to complete or change the look of their work clothes. Younger women are most likely to say they put their best foot forward at work with purposefully chosen shoes and dress boots. These younger women are also most likely to wear one pair of shoes into the office, then change into something more stylish at work (44% of 18-34 year-old women versus less than a third of women 35 and up).

January 20 2010 | Kathy Crosett

The upcoming Olympics may be enough of an incentive for many couch potatoes to load up their winter sports equipment and head to the nearest slope. Ski resorts are certain to be advertising heavily in January and February to capture these adventurers. But does one media format work better than another when it comes to reaching the specific demographics that engage in winter sports?

January 20 2010 | Kathy Crosett

The latest surveys and studies would have us believe that product recommendations are only happening in the online universe. Yet 4 in 10 consumers have shared advice or information from an online source in an in-person setting. According to a Synovate release, men (42.5%) are slightly more likely than women (39.3%) to participate in off-line information sharing.

January 19 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Paint & Wallcovering Stores.

January 19 2010 | Shannon Bryant

Light vehicle sales in 2009 were 10.4 million, the lowest level in 27 years, and 21.2% lower than 2008. However, as American household net worth continues to recover, rebuilt wealth will help drive personal consumption which includes purchases of durable goods, such as light vehicles, according to R. L. Polk & Co. Polk predicts the light vehicle market will be 11.5 million units in 2010, according to its most recent U.S. light vehicle forecast.

January 19 2010 | Kathy Crosett

System management software vendors hope 2010 will be the year that more corporations begin spending to upgrade their business software. During the recent period of slow sales, several new products were introduced to the market. According to KACE, a leading systems management appliance company, several of these products may speed up purchase decisions by managers who hold the purse strings at both large and small enterprises.