Marketers have been turning to custom content for some time now to snag client attention. In recent years, a significant percentage of custom content has been moved online. As this shift is taking place, B2B media companies are finding new ways to expand their offerings.
Despite renewed economic concerns, online retail spending is continuing to grow. According to Deloitte, nearly half (48%) of consumers surveyed said they will shop online for the holidays this year. This makes the Internet the No. 1 shopping destination, now tied with discount stores, for the first time since adding the channel to Deloitte’s annual study.
The locally grown food movement is expected to reach a value of $7 billion this year. The figure includes sale of produce made directly to consumers as well as to supermarkets and restaurants. Some local growers link the market’s rise to consumers understanding where their food comes from but others say it’s all about smart marketing and there’s more of that to come.
Some leading-edge marketers are turning to a decidedly traditional form of advertising to reach their target audiences. Billboards are in demand by high tech firms these days. And as these companies look at billboards, there is a new player in the market that seeks to streamline the process of ad buying for this format.
Ad-ology Research recently updated their Industry Marketing Insights report for Health Clubs. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
According to Mintel, the pet industry is expected to maintain a steady pace of growth, increasing by 33% over the next five years. Research shows that 76% of dog or cat owners consider their 4-legged companions to be part of the family. This closeness creates marketing and sales opportunities that go far beyond basics such as food to include apparel, toys, treats, vet care and grooming, just to name a few.
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