Ad-ology Research recently updated their Industry Marketing Insights report for the Security Guard Industry. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
It will come as no surprise to industry watchers that most marketers intend to increase spending on search engine marketing technology in 2012. But these marketers have something new to grapple with this year – the inclusion of social data into the search process. More marketers are also looking for tools and technology to help them manage search on an international basis.
Auto makers and dealers have long relied on repeat business to drive a significant portion of their sales. But lately, more consumers are switching brands. These defections have caught the auto makers’ attention and they’re changing their promotional strategies to appeal to both old and new customers.
Ad-ology Research recently updated their Industry Marketing Insights report for Alternative Energy Solutions Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
While brides still know best and are sticking to their budgets, the 2012 “What’s on Brides’ Minds” survey uncovers new trends that are beginning to take shape, such as sharing resources. For the last two years, more than a third of brides (38% in 2011, 36% in 2010) have considered buying a second dress to wear for the wedding reception. While brides continue to cut back, they are less likely to cut spending on reception essentials including venue, decor and alcohol.
Ever since marketers started paying for advertising, they’ve wanted to know if it’s working. Marketers who write the checks for digital campaigns want accountability from the media space providers, too. Defining and measuring ROI has been difficult until now but vendors are rolling out new tools designed to make a difference.
ADVERTISING BRAND MARKETING CONSUMER DIGITAL SOCIAL
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