Common wisdom these days says that price is the motivating factor for many consumer purchases. Who can blame shoppers for selecting private label products which can cost up to 60% less than branded products. In response, retailers are busily introducing store brands with low prices in order to lure shoppers. But the fast action of retailers to increase sales could also be squeezing profitability.
Ad-ology Research recently updated their Industry Marketing Insights report for Tile Dealers and Contractors.
The U.S. market for ice cream and related frozen desserts (including frozen yogurt and frozen novelties) increased 2% to reach $25 billion in 2009, despite a recessionary climate that significantly affected frozen dessert sales, according to a new report by Packaged Facts. Since the onset of the current downturn, both packaged frozen dessert marketers and foodservice operators have used a wide variety of discounts and deals to keep volume sales up and appeal to cost-conscious consumers. Sustaining such strategies is expected to be essential to the future of this mature market, which Packaged Facts forecasts will achieve sales of $27 billion by 2014.
As Valentine’s Day approaches, retailers will be promoting sweet treats to consumers. The candy category generally does well during specific holiday periods such as Halloween, Christmas, and Easter. Out of the 4 major ‘candy’ holidays, Valentine’s Day usually garners 16% of the annual holiday market compared to the 34% share of the industry’s holiday revenues that are tied to Halloween.
Consumers are increasing using a number of different channels when searching for, selecting and purchasing holiday gifts. Their experiences with each channel, such as a traditional catalog, play a role in whether they are likely to use the same channel for next year’s holiday shopping. The Holiday 2009 Post-Mortem study published by allen & gerritsen contains great statistics for marketers who are already making plans for next year.
Devotees of name-brand diets spend more than $3,400 on groceries each year, while those sticking to low-fat foods spend just over $800, according to findings from a new Catalina Marketing study. Weight-management has a “strong influence” on the grocery purchases of 56% of American shoppers and at least “some influence” on the purchases of another one-third. Even more striking is the fact that four out of 10 shoppers followed some type of diet in the past year. The new study categorizes dieters into six groups: Low-fat & Fit, Carbohydrate Conscious, Devoted Dieters, Healthy Habits, Unconcerned Families, and Calorie Conscious.
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