Top 5 Opportunities/Challenges Ahead for Motor Speedways
Ad-ology Research recently updated their Industry Marketing Insights report for Motor Speedways.
Customer Reviews Continue to Gain Importance for Online Retailers
Online retailers are beginning to understand the importance of consumer reviews. Allowing shoppers to add their own reviews of products is a growing trend and one that will likely continue to be pervasive. According to a recent Nielsen study, 70% of shoppers said they trust consumer opinions posted on retail web sites. In order to motivate shoppers to contribute reviews, some retailers are experimenting with rewarding contributors with small incentives, such as sneak peeks or advance notices. Other retailers are incorporating social media such as Facebook or Twitter, allowing consumes to shift from casual user to active contributors.
Consumers Expect to Continue Spending on HDTVs
As one of the biggest TV-viewing events of the year approaches, Super Bowl 44, retailers and manufacturers may wonder if the market for HDTVs holds any potential for growth. A study by the Leichtman Research Group indicates that while 50% of U.S. households currently have an HDTV, a sizeable portion of consumers still has an interest in making this purchase – sooner rather than later.
Interactive to Play Bigger Role in 2010 Local Media Markets
The local media market has long been owned by local TV stations, newspapers and Yellow Pages. While the recession definitely slowed this market, the recovery, paired with marketer interest in new forms of media, means the industry is looking at big changes in 2010. BIA/Kelsey analysts value this market at $140 billion.
Top 5 Opportunities/Challenges Ahead for Furniture Stores
Ad-ology Research recently updated their Industry Marketing Insights report for Furniture Stores.
Shopping Malls to Increase Traffic by Promoting Food Service
Consumers may have endless online shopping choices these days but they still enjoy driving to the mall. And while they’re shopping, they often visit the food court or other mall restaurants. Could mall operators improve their visitor traffic by promoting their dining options?
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