Last fall, I highlighted a study from Knowledge Networks about the power of social media to build audiences for new TV programs. The bottom line findings from the report found that only 10% of consumers said social media was a ‘very important’ influence on what they watched. But new research shows that as social media becomes more widespread, it can influence viewers.
Ad-ology Research recently updated their Industry Marketing Insights report for Full-Service Restaurants.
Consumers are using their mobile devices to shop. These days, nearly 90% of consumers own either a feature mobile phone, a smartphone or a tablet which amounts to 216 million active devices. With so many consumers reachable in the mobile market, it’s no surprise that more advertisers are targeting shoppers on the run.
Many formerly employed consumers may have decided that getting a job like the one they held before the recession may be close to impossible. For some, a fresh start has entailed opening their own business. Industry experts estimate that 25 million micro businesses – those with between 1 and 10 employees – operate across the country. These business owners are feeling positive about their future and they’re increasing their marketing efforts.
Now that the final numbers are in for 2011, media companies are hoping ad sales will grow faster this year. The latest research suggests this will be the case but some of the largest ad jumps will occur outside the U.S.
Coffee and tea remains a key foodservice industry growth driver, buoyed by aggressive menu innovation and a strong foothold in the breakfast daypart, according to a new study from Packaged Facts. Sales of coffee and tea at restaurant and drinking places are projected to reach $18.7 billion in 2012. The challenge for foodservice operators involves expanding varieties and occasions for use while converting home and office coffee and tea users into foodservice users.
ADVERTISING BRAND MARKETING CONSUMER DIGITAL SOCIAL
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