As online media formats continue their steady march toward market dominance, consider the latest release from Outsell. According to the research concern, spending on digital marketing will overtake spending on traditional print media in 2010. Outsell includes categories such as search, webinars, business events in the total figure it calls digital marketing: $119.6 billion.
Ad-ology Research recently updated their Industry Marketing Insights report for National Parks. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
* For cash-strapped travelers, national parks are an affordable and accessible vacation.
* Travelers with RVs continue to be a lucrative market for national parks, especially as Baby Boomers enter retirement.
* Consumers are increasingly aware of the need for conservation, which may drive visits, as well as financial contributions and volunteering.
In 2009, e-commerce non-travel spending essentially remained flat at $129.8 billion according to comScore. The research shop indicates that 2010 should be a better year for e-retailers. This sentiment is echoed by Forrester Research which put forth its own numbers in a recent release. Forrester pinpoints 2009 e-commerce spending at $155.2 billion and predicts steady growth of 7% annually through 2012. At that point, Forrester analysts see growth increasing by 8% between 2013 and 2014, at which point online retail sales will ring up at over $249 billion.
As part of a general trend in new fiscal conservatism, consumers are paying more attention to smaller community banks and engaging with independent advisors to obtain guidance. This trend has come about as consumers seek more control over their financial destiny and hesitate to work with banks or other financial companies that have been deemed ‘too big to fail.’ The most recent Charles Schwab’s Independent Advisor Outlook Study offers a portrait of consumer sentiment and upcoming investment advisor strategies.
Ad-ology Research recently updated their Industry Marketing Insights report for Tire Dealers. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
* Consumers are becoming more knowledgeable about tires’ role in fuel efficiency.
* Some businesses are offering coffee shops and Wi-Fi to attract customers.
* More consumers are relying on do-it-for-me services.
While consumers express some interest in 3D TV they may not be running out to purchase a new TV set just yet, according to The NPD Group. NPD’s “Snapshot Report: 3D Television” found that about a third of consumers were at least “somewhat interested” in having 3D capability on their TV, but cost, content availability, and convenience of watching in 3D ranked high among concerns about adopting the technology. “Manufacturers are counting on 3D to accelerate the replacement cycle the way HD did,” said Ross Rubin, executive director of industry analysis at NPD. “Early adopters will look past significant price premiums and limited optimized content in the name of bringing home even more of the cinematic experience as they find 3D capabilities included among other premium features.”
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