Is the advertising industry in danger of becoming more regulated? There’s been plenty of buzz lately about legislators who have concerns when it comes to online marketing and consumer privacy. But consumers, in general, have additional complaints about the ad industry according to the results of a recent Harris Interactive poll.
Yesterday, I blogged about how the traditional newspaper ad model isn’t dead yet. The same can be said for TV advertising. Industry watchers acknowledge that digital continues its crawl toward dominance and eventually this media format will overtake TV. But according to STRATA analysts, the TV ad model is still important. How long will TV retain the top position?
Ad-ology Research recently updated their Industry Marketing Insights report for Golf/Tennis Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
* There’s been an increase in activity-based areas in stores, where shoppers can test equipment, attend clinics and have custom club fittings. These interactive and personalized experiences can set retailers apart from competitors.
* The off-course specialty golf retail industry has become extremely competitive as general sporting goods or other golf specialty retailers have expanded their markets. Specifically, the Atlanta, Georgia, Dallas, Texas and Phoenix, Arizona markets have grown increasingly competitive in the last few years.
* These businesses must have an Internet presence to compete with other retailers: Seventy-four percent of golfers research golf equipment online in the past year.
Health and weight management are on the minds and plates of consumers nationwide, with 43% of surveyed consumers paying more attention to calorie counts than they were in 2008. In the new Shopping for Health survey conducted by Harris Interactive on behalf of the Food Marketing Institute and Prevention, more than 1,423 adult shoppers polled said sodium levels are the new top nutrition label concern (66%), tied with fat (66%) and followed closely by sugar/artificial sweeteners (65%) and calories (60%). Compared with 2009, more than one-third of shoppers say they’re buying products with more grains (whole grain, 49%; multigrain, 40%), fiber (39%), low-fat (37%) and low-sodium (34%). “This research is extremely valuable as supermarkets promote the health and wellness of their customers as a central part of their mission,” said Leslie Sarasin, FMI president and CEO.
There are no shortages of reports predicting the end of the printed newspaper. And the doom and gloom has been widespread for nearly a decade. So why are the staff writers at The Economist feeling so optimistic about the future of the newspaper?
In the quest to drive traffic to their sites, retailers are adding content. Various types of content serve to “boost search engine rankings, build customer trust and loyalty, keep customers coming back and drive new consumers to an e-commerce site,” writes Katie Deatsch for Internet Retailer. How does an online vendor optimize the amount and type of content? Presenters at the recent Internet Retailer Conference & Exhibition in Chicago had some answers.
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