Marketing Forecast from Ad-ology

March 25 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Kennels & Pet Boarding. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Spa services for pets are being offered at many of these businesses, including massage and hydrotherapy.
* Webcams are a popular feature and help give owners peace of mind while they are away.
* Many businesses are opening up near airports to attract travelers’ business.

March 25 2010 | Shannon Bryant

The most important meal of the day has become the hottest area of competition for the foodservice industry. Mintel, a leading market intelligence firm, reports that restaurants added more than 460 new breakfast items to their menus in 2009, more than in 2007 or 2008, respectively. However, half of consumers surveyed by Mintel in November 2009 said they’re spending less on restaurant breakfasts compared to 2008. Only one in 10 are spending more. “Restaurant operators can…perk up sales by realizing that many diners crave breakfast outside traditional breakfast hours,” says Eric Giandelone, director of research, Mintel Foodservice.

March 25 2010 | Kathy Crosett

Whether they are going to theaters, rental kiosks, or using downloads, consumers continue to show their desire for movie entertainment. A recent Market Force Information survey reveals that nearly 7 out of 10 consumers will see at least 1 in-theater movie in the first quarter of 2010.

March 25 2010 | Kathy Crosett

Competition is heating up in the phone market which means that marketing programs are sure to follow. According to a recent USA Today report, AT&T is launching a new mobile phone that is positioned to dominate a new category called Quick Messaging Device. If AT&T succeeds with its news strategy, the company could build loyalty with users who might be tempted to defect to competing products offered by Apple or Google.

March 24 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Tailor/Seamstress Shops. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Brides-to-be continue continue to drive demand for alterations, especially as more women buy used gowns.
* Made-to-measure suits are still a lucrative category, due in part to young professionals.
* Growth is expected due in part to the weak economy, as more consumers hold on to clothes longer or buy used clothes that need altering.

* The Bureau of Labor Statistics predicts that the number of jobs for custom sewers will fall through 2014.
* Made-to-measure suits continue to be a lucrative category.
* Growth is expected due in part to the weak economy, as more consumers hold on to clothes longer or buy used clothes that need altering.

March 24 2010 | Shannon Bryant

Some 97% of college students are willing to wear a t-shirt featuring a brand’s logo or name if it means they will receive a cost reduction, according to Apparel Media Group (AMG). Moreover, 74% say this reduction needs to only be $1. These findings are sparking interest among major brands and agencies to explore apparel brand placement. Youth sports leagues and college students have proven receptive to this form of marketing.