Convenience stores have long been associated with consumers’ need for quick cups of coffee, soda, or packaged foods. But that may be changing. Writing for Convenience Store News, Renee Covino describes a new trend – convenience stores are beginning to respond to consumer interest in fresh food and they are stocking a wide range of options.
In the past few years, consumers have learned painful lessons about the need to save and invest money. But many consumers lack even basic knowledge about how to invest and what they might expect for returns. To find help, men and women of all ages are turning to new sources to gather information.
According to a new report from PricewaterhouseCoopers LLP and Retail Forward, consumer spending in the months ahead will be shaped by the values of tech-loving Gen Y, and to a lesser degree, affluent members of Gen X. Unlike recovery periods in previous decades, Boomers will not lead the way in consumer spending. There are considerable generational differences; among Gen Y consumers, between 18 and 27 for this report, just 25% say the economy has significantly changed their shopping behavior. Among Gen X, it’s 36%, and among Boomers, 37%. Retailers need to adapt their strategies to appeal to this new generation of consumers.
Ad-ology Research recently updated their Industry Marketing Insights report for Software/Application Development companies.
Charitable organizations have long been accustomed to sending out direct mail to recruit funds from existing and new donors. Historically, this approach has yielded about a 1% response rate and often the responder can be counted on the give again and again. Additionally, the approach has worked well for cultivating loyalty with members of the Mature generation. To prepare for the future, should nonprofits be adjusting their fundraising strategies?
Is the B2B market improving in 2010? A recently released survey by OneSource indicates there’s good news and cautious news. The good news is that nearly half (47%) of B2B sales professionals say there are more deals in the pipeline. The cautious part of this report indicates that almost 2/3’s (59%) of these professionals find that it’s taking longer to close deals.
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