Marketing Forecast from Ad-ology

April 1 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Roofing/Siding Contractors. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Consumers are increasingly interested in “green” features and materials, as well as businesses that recycle old materials.
* Deteriorating infrastructures are expected to fuel growth.
* The number of U.S. cities with green building programs has steadily increased since 2003 and is expected to continue.

April 1 2010 | Kathy Crosett

Who knew that members of the Greatest Generation shop more frequently than any other age group? But they spend less during each trip and less overall than their younger counterparts. These are just a couple of the intriguing details discussed in Nielsen’s latest Generations report.

April 1 2010 | Kathy Crosett

The continued upheaval in the new home market means builders are looking for every edge when it comes to increasing sales. Often, builders will advertise specific features in new homes and these days, home technology is one of the categories that more builders might consider promoting. The 8th Annual State of the Builder Technology Market Study released by the Consumer Electronics Association indicates there is “positive news in the home technology market.”

March 31 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Podiatrists. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Podiatry is considered one of the fastest-growing fields in healthcare.
* The Center for Disease Control (CDC) predicts that one in three Americans born in 2000 will develop diabetes during his or her lifetime.
* Obesity levels are on the rise.

March 31 2010 | Shannon Bryant

Positioned as a relatively inexpensive luxury, upscale coffee sales continue to thrive even as many other industries suffer from consumer cutbacks on nonessential purchases, according to new research from Packaged Facts. Packaged Facts estimates that total coffee market sales, including foodservice and retail, rose to $48 billion in 2009, with annual growth of 4% in 2008 and 2009. Sales in foodservice-everything from Dunkin’ Donuts’ select blends to McDonald’s medley of McCafé mochas, lattes, and cappuccinos-reached $42 billion, accounting for 87% of the coffee market. Instead of settling for cheap ground coffee, consumers and their growing “coffee connoisseurship” have been willing to make difficult tradeoffs to stay within their means while indulging in premium beverages that provide many with a source of comfort during stressful times.

March 31 2010 | Kathy Crosett

While U.S. armed forces are fighting a tangible enemy in Afghanistan, there’s another very real war being waged. This war is taking place in cyberspace as government agencies chase criminals who break into networks and steal state secrets. Analysts at Market Research Media predict that federal spending on cyber security technologies will grow rapidly in the next few years.