Marketing Forecast from Ad-ology

April 9 2010 | Shannon Bryant

The U.S. pet market continues to grow, even in these challenging times. According to the American Pet Products Association (APPA), U.S. spending on pets is projected to reach nearly $48 billion in 2010. The breakdown for projected spending in 2010 is as follows: food, $18.28 billion; supplies/OTC medicine, $11.01 billion; vet care $12.79 billion; live animal purchases $2.21 billion; pet services. It’s a fact, consumers love their pets and never want them to be without the best. The pet aisle reflects this trend with new, innovative products hitting the shelves everyday.

April 9 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Beer and Wine Distributors.

April 9 2010 | Kathy Crosett

Last month I mentioned the growing trend of marketers who are extending the spring cleaning season into the late summer when consumers may be closing up their summer homes or dropping kids at college with a full bag of dorm-cleaning supplies. But who knew that over 50% of men regularly undertake spring cleaning? That’s just one of the findings of the 2010 National Spring Cleaning Survey conducted by the Soap and Detergent Association and it bodes well for marketers.

April 9 2010 | Kathy Crosett

Magazine publishers, like most content providers, have long relied on marketers for most of their revenue. As magazines shift from traditional print to the online publication channel will readers pay attention to the ads? Josh Gordon, founder of Smarter Media Sales, recently studied this topic. Specifically, Gordon was interested in determining whether consumer behavior with respect to ads differs when it comes to a magazine’s digital edition as opposed to a Web site.

April 8 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Karate Studios. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* More schools are opening that cater to non-traditional students (females, Baby Boomers, etc.)
* Mixed martial arts (MMA) are increasingly popular thanks to the popularity of the Ultimate Fighting Championship (UFC) and similar tournaments.
* Schools are increasing awareness in communities by hosting free self-defense classes.

April 8 2010 | Shannon Bryant

According to a new report by The NPD Group, Apple owners, (82%), consumers with $100,000 or greater income (80%), and 18-34 year olds (78%) are the demographic groups with the most interest in buying an iPad. One of the main reasons Apple owners are interested in the iPad is because it’s an Apple product. Thirty-seven percent cited “liking the Apple brand” as a top reason for their interest in the iPad. That tied with “multi-touch screen”, which was also the number one reason driving interest among 18-34 year olds. The 18-34 year old consumer is also the most likely to play music and access the internet on the iPad.