Marketing Forecast from Ad-ology

April 13 2010 | Shannon Bryant

According to a new Gamer Lifestyle Study by Giant Realm, three-quarters (75%) of respondents have at least one gaming console in their home. The survey found that gamers have active social lives. In fact, gamers are more likely than non-gamers to go out to eat, check out movies and hit the dating scene – suggesting that contrary to popular belief, gamers as a whole aren’t overweight, acne-ridden young men who have a penchant for junk food and have a shrinking circle of anti-social friends. Instead, the survey suggests that gamers are community influencers and leaders.

April 13 2010 | Kathy Crosett

Consumers who turn to more than one platform to watch video are often highly engaged with the programming. And, these days, consumers of all ages are comfortable seeking out their entertainment on the Internet. But TV remains the preferred format for specific types of entertainment according to data presented at the Advertising Research Foundation’s annual meeting.

April 13 2010 | Kathy Crosett

Now that 3-D has infiltrated movie theaters with productions like Avatar and Alice in Wonderland and is moving into the home TV market, will advertising follow suit? It seems that marketers are already making 3-D ads to run in theaters. According to an Adweek report, Samsung is promoting its new 3-D TVs in theaters. And, industry experts believe this is more than just a fad. Many analysts expect that we entering the next step in the logical progression of technology-enabled entertainment.

April 12 2010 | Shannon Bryant

Consumers are more likely to read and act upon online advertising than they were in 2009, according to the second year of an Opinion Research Corporation consumer preference survey sponsored by Adfusion. Every type of online advertising scored better with consumers in 2010 than a year ago. For the second year, consumers say articles that include brand information is the type of online advertising they’re most likely to read and act upon, compared to banner ads, pop-up ads, email offers or sponsored links. Younger and high-income people showed a considerable propensity to conduct a search after reading online articles.

April 12 2010 | Kathy Crosett

Large marketers in the U.S. must be doing something right. For the first time in 4 years, the number of consumers who said that corporate America has a good reputation rose in 2009. The annual Reputation Quotient survey conducted by Harris Interactive reveals key data about which industries need improvement in the eyes of U.S. consumers. The top-level data shows that 18% of consumers believe corporate America has a good reputation and 81% believe it has a not good/terrible reputation. (That’s a drop from 88% in 2008.)

April 12 2010 | Kathy Crosett

Despite the gloom that hung over last year’s advertising market, the online sector fared better than traditional media forms. Until now, most forecasters have remained generally cautious about the 2010 outlook, even for online spending. And, in a report published late last week, eMarketer announced that its analysts expected to see online ad growth of 5.5% for 2010.