Marketing Forecast from Ad-ology

May 25 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Home Health Care Services. The following are the predicted Top 3 Opportunities/Challenges from the Home Health Care Services report for this industry for the upcoming 12 months:

* A recent survey revealed that 88% of adults ages 55 to 64 want to stay in their current residences as long as possible. Despite this desire to age in place, 53% of Baby Boomers report concern about being able to do so, creating opportunity for this industry.
* This employment sector is projected to be one of the fastest-growing categories through 2014. This is the result of an aging U.S. population, the high expense of keeping patients in the hospital, and patient interest in staying at home.
* Per-visit payment models are increasingly popular among these businesses and growth in this method is expected to continue.

May 25 2010 | Shannon Bryant

Latinos have higher rates of developing visual impairment, blindness, diabetic eye disease and cataracts than non-Hispanic whites, according to a new report conducted by the National Eye Institute (NEI), part of the National Institutes of Health. Data from the new LALES report have “significant public health implications and present a challenge for eye care providers to develop programs to address the burden of eye disease in Latinos,” stated NEI director Paul Sieving. Hispanics numbered 45 million in the United States as of 2007, according to the Census Bureau. In addition, the study results “underscore the importance of Latinos, especially those with diabetes, getting regular, dilated eye exams to monitor their eye health,” said Rohit Varma, M.D., M.P.H., principal investigator of LALES and director of the Ocular Epidemiology Center at the Doheny Eye Institute, University of Southern California.

May 25 2010 | Kathy Crosett

Long after the economy recovers and consumers get back to work, there will be one sector that will struggle with financial challenges: the nonprofits. One industry watcher, Fenton Communications, predicts that 2/3’s of consumers will either level-fund or decrease their giving to nonprofits in 2010. At the same time, these organizations must begin to shape giving habits of younger consumers as the older generations begin to die off.

May 25 2010 | Kathy Crosett

There’s little doubt that the recent recession wreaked havoc on the fine art market. But that market seems to be back as evidenced by the traffic seen and works sold at the New York’s Armory Week this past March. Collectors were scooping up watercolors by Louise Bourgeois for as much as $65,000 each. Then, there’s wall art for the rest of us.

May 24 2010 | Shannon Bryant

The NPD Group recently released results from a new report “Beyond the Boomers,” which takes a look at the perceptions and behaviors of Baby Boomers, Gen-X, and Gen-Y as they relate to the home improvement marketplace. The new study found that there are some similarities between these groups when it comes to making home improvement purchases, but there are also differences retailers and manufacturers should be watching. “Baby Boomers and Gen-X each currently represent just over 30% of the population, and Gen-Y accounts for 15%, but there is an ‘opportunity gap’ that plays a role here as well,” said Mark Delaney, director of NPD’s home improvement and major appliance divisions. “Given that, developing a variety of marketing messages and strategies becomes more important so that retailers and manufacturers can narrow that gap and find the opportunities.”

May 24 2010 | Kathy Crosett

Sales in the pickup truck market are about to get more competitive. Mahindra & Mahindra, an Indian-based company, has been waiting for over a year to introduce its compact diesel pickup in the U.S. The firm had originally planned to launch the truck, to be named either the TR20 or TR40, last summer. But the entire auto industry slowdown forced Mahindra t change its plans. Now the company plans to begin actively selling its trucks in the U.S. by December.