I’ve written before about the legal concerns facing big pharmaceutical companies as they market directly to consumers. These concerns multiply when marketing shifts to new online formats such as social networking. But more companies in this sector are exploring the best way to move online.
After experiencing an average 7.7% drop in sales between 2008-2009 (from $178.6 billion to $164.9 billion), consumer electronics retailers now have a good reason to cheer. The early figures from the Consumer Electronics Association projected a 0.6% rise in sales in 2010. The better news is that the association expects spending on accessories to increase by 5% this year.
According to a new study by PetRelocation.com, most pet owners travel at least once a year with their pets. The Summer Pet Travel Survey found that 57% of respondents plan to travel with their pet within the next 3 months, while 33% plans on traveling with their pet within the next year. As summer travel plans heat up, retailers and businesses that cater to travelers should take note of pet owners’ preference to travel with their pets and offer services to accommodate them accordingly.
Ad-ology Research recently updated their Industry Marketing Insights report for Bridal Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
* There is a market for niche bridal shops. Retailers catering to underserved consumers, such as pregnant, plus-size and Muslim brides, are finding success.
* Buying multiple wedding dresses is a growing trend. Some women are purchasing a separate dress for the reception or multiple ceremonies, while others can’t decide on only one dress and buy more than one.
* A growing number of national women’s-clothing chains are designing and selling wedding dresses at affordable prices. This is creating even more competition for smaller, independent retailers.
Transmedia storytelling has proven successful in media formats such as traditional books and videogames. Now entertainment marketers are moving to use this strategy to keep their audiences engaged as they promote new movies or TV shows. A report in Entertainment Marketing indicates that television and film studios are incorporating “transmedia” elements into their marketing — “developing interactive narratives that unfold online, via text messages and social network profiles, and even sometimes via real world interaction.”
What happens when a company gets too dependent on existing customers? Sales can stall. To make matters worse, companies in every sector, especially technology, suffered during the recent recession. To boost growth rates, investors will often press management to look for acquisitions that can provide speedy access to new product lines. This situation is currently playing out in the high tech universe.
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