Marketing Forecast from Ad-ology

July 6 2010 | Shannon Bryant

The amount teens spend annually on clothing and accessories
dropped to $932 in spring 2010 from $1,083 in fall 2009, according to Piper Jaffray’s bi-annual “Taking Stock of Teens” study. Specialty stores (29%) are the top place teens purchase such merchandise; those who shop online jumped to 10% from 6% in 2007. Approximately 8% of a teen’s budget is spent on videogames, and the study finds a growing interest in non-traditional gaming platforms. In addition, Apple’s iPhone continues to grow in popularity among teens. Some 14% of students currently own one, with an additional 31% expecting to purchase one within six months.

July 6 2010 | Kathy Crosett

After marketers launch their e-mail campaigns, they wait. Consumers will either respond to the e-mail message or delete it. How long might this process take? ExperianCheetahMail regularly studies this topic and its most recent report sheds light on the industry.

July 6 2010 | Kathy Crosett

After several months of positive forecasts about the future of the U.S. ad market, GroupM came out with bad news at the end of June. The firm predicts ad spending in the U.S. will fall 1.3% in 2010. This drop will lower the market to $145 billion.

July 2 2010 | Shannon Bryant

With more consumers interested in adopting a “green” lifestyle, the marketplace for socially responsible, sustainable, ethical and eco-friendly products is primed for innovation after holding its own during the recession, according to a new report from Packaged Facts. Retail sales of green cleaners in 2009 totaled $557 million – split between $339 million from green household cleaning products and $218 million from green laundry products-to account for 3% of the total household and laundry cleaner retail market. Packaged Facts estimates retail sales of green cleaners grew 229% between 2005 and 2009, more than doubling their footprint in dollar terms and more than tripling their share of the total household cleaner market.

July 2 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Bars and Nightclubs. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

July 2 2010 | Kathy Crosett

A generation ago, when the doctor wrote a prescription, the patient went to the pharmacy and filled it. In many cases the patient was female. And when the patient was male, it was often the female in the household who went to the pharmacy to fill the prescription. Those days are over.