Top Opportunities/Challenges Ahead for Children’s and Infants’ Clothing Stores

Ad-ology Research recently updated their Industry Marketing Insights report for Children’s and Infants’ Clothing Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Read the Full Story Comments Off

Changes to Tablet Market to Blur Line Between Tablets, Notebooks

The tablet market is poised to accommodate new form factors and accessory options that will bring these devices closer to the capabilities of notebooks, according to a new report from The NPD Group. As tablets expand from content consumption to content creation, consumers are seeking a broader array of input options and screen sizes. Among consumers who are looking to purchase a new tablet, screen size and keyboards are important characteristics for these future purchases.

Read the Full Story Comments Off

Custom Content to Continue Shift to Digital

Custom content is all about how marketers use their unique information to influence customer opinions and actions. This strategy is proving to be hugely successful with potential customers. And, new research shows the field of custom content production is poised to grow.

Read the Full Story Comments Off

Pharmaceuticals to Shift Marketing Emphasis from Community Physicians to Healthcare Organizations

Pharmaceutical marketers acknowledge there are changes afoot regardless of the outcome of the current case before the Supreme Court regarding nationalized health care. The results of recent high-profile studies in this sector indicate that pharma companies intend to change who they are marketing to and how they carry out these programs on the professional advertising front.

Read the Full Story Comments Off

Majority of Men Dress for Comfort, But Many Want to Dress More Stylishly

According to recent Mintel research, a quarter (25%) of men who have purchased new clothing in the last year would dress more stylishly—if they knew how. In reality, 85% of men who’ve been shopping recently said they dress primarily for comfort. However, 37% of recent male clothes-shoppers say they are interested in clothes and fashion.

Read the Full Story Comments Off

Top Opportunities/Challenges Ahead for Hog Farmers

Ad-ology Research recently updated their Industry Marketing Insights report for Hog Farmers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Read the Full Story Comments Off