Changes to Tablet Market to Blur Line Between Tablets, Notebooks
The tablet market is poised to accommodate new form factors and accessory options that will bring these devices closer to the capabilities of notebooks, according to a new report from The NPD Group. As tablets expand from content consumption to content creation, consumers are seeking a broader array of input options and screen sizes. Among consumers who are looking to purchase a new tablet, screen size and keyboards are important characteristics for these future purchases.
Pharmaceuticals to Shift Marketing Emphasis from Community Physicians to Healthcare Organizations
Pharmaceutical marketers acknowledge there are changes afoot regardless of the outcome of the current case before the Supreme Court regarding nationalized health care. The results of recent high-profile studies in this sector indicate that pharma companies intend to change who they are marketing to and how they carry out these programs on the professional advertising front.
Majority of Men Dress for Comfort, But Many Want to Dress More Stylishly
According to recent Mintel research, a quarter (25%) of men who have purchased new clothing in the last year would dress more stylishly—if they knew how. In reality, 85% of men who’ve been shopping recently said they dress primarily for comfort. However, 37% of recent male clothes-shoppers say they are interested in clothes and fashion.





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