Consumers use a variety of sources and tools to research an item and vendor before they make a CE purchase. These sources include both online search and visits to traditional stores. Shoppers may also go directly to a retailer’s website. Which of these sources most heavily influences shoppers? A new report sponsored by Searchandise Commerce and iProspect provides some insight.
Consumer interest in healthy eating, artisan foods and “localism” countered recessionary pressures and helped fuel the fresh baked goods market to grow 4% in 2009 to reach $16 billion, according to “Fresh Baked Goods in the U.S.” by market research publisher Packaged Facts. “Although fresh baked goods are produced and sold in a wide variety of retail channels, certain overriding trends have affected how these products are marketed across most channels,” says Don Montuori, publisher of Packaged Facts. “For example, consumer demand for specific kinds of products – such as those that fill specific dietary needs or budgetary concerns – has led retailers to adapt in terms of both product offerings and marketing strategies.” Packaged Facts projects that the market for fresh bakes goods will exceed $20 billion by 2014.
Ad-ology Research recently updated their Industry Marketing Insights report for Agricultural/Garden Machinery Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
Believe it or not, consumers are spending again. But they are not always spending on the categories that vendors would expect. And consumers aren’t spending as much as economists would expect at this point in an economic recovery, either.
Despite evidence that the recession may be behind us, consumers continue to use coupons. CPG marketers have realized that coupon distribution is an effective way to attract new customers, especially when budgets are tight. To entice more consumers to try specific products, CPG manufacturers distributed 176 billion coupons during the first half of 2010, a level which is 11.4% higher than the same period last year.
Ad-ology Research recently updated their Industry Marketing Insights report for Synagogues/Temples. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
* Synagogues are reaching out to unaffiliated Baby Boomers who are reaching milestones, such as retirement.
* An emerging trend among synagogues is “going green,” and across the country, they are implementing eco-friendly designs and features, offering environmentally-focused services and participating in community service that benefits the environment.
* To assist recession-affected congregants with membership fees, many synagogues are offering private financial assistance plans.
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