Marketing Forecast from Ad-ology

April 4 2012 | Shannon Bryant

While consumers will continue to define value based on price, other key trends — including new product development, technology, store layouts and shopping patterns — will drive the market in 2012, according to new research by SymphonyIRI. More than half of shoppers still choose their store based on lowest prices, and 75% noted that price weighs heavily in brand decisions. However, SymphonyIRI anticipates that some shoppers will start to open their wallets more if positive economic reports continue.

April 4 2012 | Kathy Crosett

Email marketing has been around long enough to be considered a legacy digital format. But that doesn’t mean this channel is losing its effectiveness. BtoB marketers, in particular, intend to continue using email in a big way.

April 4 2012 | Kathy Crosett

Now that mobile smartphones have reached the 50% penetration rate in the U.S. market, the mobile ad market is about to heat up. A big jump is expected for both smartphone and tablet mobile ads. Marin has just released its projections for this market and the numbers are worth a look.

April 3 2012 | Kathy Crosett

Marketers have traditionally allocated their ad budgets based on the audience reach and price. For many years, cable operators delivered a growing and often targeted audience at a good price. But the latest data on cable TV viewership may have some marketers raising their eyebrows.

April 3 2012 | Shannon Bryant

Online buying in 2012 has expanded far beyond early-adopter favorites like books, music and video; apparel and accessories category is now climbing faster than any other ecommerce product segment, according to new research by eMarketer. eMarketer expects U.S. retail ecommerce sales to reach $224.2 billion in 2012. The apparel and accessories category are predicted to lead ecommerce sales growth throughout the forecast period.

April 3 2012 | Kathy Crosett

It should come as no surprise that marketers are boosting their display ad spending this year. But advertisers are making a big change when it comes to where they are spending their display budgets. More of these businesses are moving a large part of display advertising to social media sites.