Marketing Forecast from Ad-ology

December 20 2011 | Shannon Bryant

Retail sales of pet medications, including sales through veterinarians, brick-and-mortar retailers, and online, will reach $6.7 billion in 2011, according to a recent report from Packaged Facts. Pet medications sales are expected to post annual percentage gains of 10% by 2015. Growth will come from both the pharmaceutical side of the market, as new drugs are launched, and from the retail side of the market, as products and ingredients crossing over from the veterinary channel broaden their retail following.

December 20 2011 | Kathy Crosett

What could be more social than watching TV? Consumers often catch up on their favorite shows with friends and family members. And they might also share their enthusiasm for their programs through social media. But can social media also build a following for a new program?

December 20 2011 | Kathy Crosett

Marketers who have been using search solely to drive online sales are marking a mistake. So says Greg Sterling who writes for SearchEngineLand. It turns out that retailers can garner huge in-store sales increases by using paid search.

December 19 2011 | Shannon Bryant

While Baby Boomers have been given credit for launching America’s cooking craze and nurturing it over the past few decades, Baby Boomers’ children, the Millennial generation (aged 17-34 in 2011), are now poised to take over and start stirring the pot. A quarter (25%) of Millennials claim to “love cooking” versus 17% of their senior counterparts. Marketers can benefit from this trend by promoting options that adhere to specific health requirements, as well as add an element of fun and adventure to meal prep.

December 19 2011 | Kathy Crosett

It’s the time of year when small businesses who want to sell food to consumers must come up with new marketing angles. Foodservice operators have been challenged by tough economic conditions in the recent past and hope to be on the road to recovery next year. While it’s too soon to tell what 2012 has in store, foodservice marketers can improve their chances of increasing sales by promoting the ways their offerings tie into the latest trends.

December 19 2011 | Kathy Crosett

One sure way to get consumers to try a new product or service is to present them with a coupon. The bigger challenge is how to get that coupon into the hands of consumers. And it can be even more challenging when the coupons are being released digitally.