Media companies have been rapidly rolling out platforms to appeal to a wider range of marketers. These newer platforms, especially those with digital reach are designed to attract the attention of younger consumers. But new information from Nielsen indicates that one form of traditional media, TV, still attracts significant numbers of 18-34 year olds, a key demographic group for many marketers.
Last week, we highlighted a study by LIM which characterized Millennials as being a group that enjoys shopping in traditional stores, especially for apparel and footwear. The study also indicated their reputation for heavily using technology may be overstated. But research from a different source indicates that marketers can reach Millennials with their online advertising messages as long as they use the right strategies.
Ad-ology Research recently updated their Industry Marketing Insights report for Motor Speedways. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
Competition for convenience shoppers is increasing as grocery and other retail outlets are targeting these on-the-go consumers. These retail outlets are increasingly filling the needs of consumers looking for a convenient location, a quick grab-and-go purchase, and long hours of operation. Non-traditional outlets are also winning convenience consumers’ visits on price, selection, quality, and value – attributes that may not typically be associated with convenience stores.
U.S. consumers haven’t been going out to quick-serve restaurants (QSRs) in big numbers for breakfast. But several leading chains have identified the breakfast category as a key opportunity for growth. To generate more business and to steal market share from competitors, ad budgets are getting pumped up.
The Center for Marketing Research at the University of Massachusetts Dartmouth has tracked the social media strategies of fast-growing enterprises – those on the Inc. 500 – since 2007. For the first time, researchers detected a significant drop in the use of corporate blogs in the past year. These companies aren’t cutting back on their social communications with customers but they are changing how they reach out.
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