Ad-ology Research recently updated their Industry Marketing Insights report for Golf Courses. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
According to a recent survey, 44% of women buy skincare or cosmetic products that promote their antioxidant content. American consumers have come to regard health and beauty care products as extensions of the foods they eat and the nutritional supplements they take. Thus, antioxidant products are expected to experience tremendous growth over the next ten years.
Local media companies might be hearing an unsettling noise drawing closer – the roar of the digital freight train is headed their way. These small operators have little choice if they want to survive. They must find a way to jump on board and begin what Borrell Associates calls the ‘mediamorphosis’.
We’re hearing a lot these days about marketer focus on measuring the investment they’re making in social media. But, industry expert Brian Solis suggests that marketers may be going about this in the wrong way. Solis is encouraging marketers who have been reluctant to join the social media fray to consider this about consumers: “What do you want them to say and what do you want them to do?”
E-commerce sales continue to grow rapidly, having topped $200 billion in 2011. As consumers transfer their shopping habits to mobile devices and e-commerce Web sites, retail businesses must adapt their business models to one of the most profound transitions ever for the industry. Forrester Research expects that online sales will grow from 7% of overall retail sales to close to 9% by 2016.
Ad-ology Research recently updated their Industry Marketing Insights report for Candy Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
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