As consumers continue to cut back their consumption of carbonated soft drinks (CSDs), they are turning to a variety of beverages. Manufacturers and retailers are both reporting a huge interest in teas and ready-to-drink (RTD) teas. In addition, manufacturers are picking up on the growing demand for organic teas and have started launching and marketing new product lines.
Local TV and radio stations play an important role in the ad market. Though some analysts downplay the influence of these traditional media formats for the future, the National Association of Broadcasters (NAB) has issued a new report underscoring the broad reach of these media channels.
A new study from Ketchum finds people are willing to change purchase behavior if the cause associated with a product aligns with their personal passions and impacts them, their community or someone close to them. Americans are most passionate about causes supporting breast cancer initiatives (44%), animals (36%) and children’s causes (35%). The study also proves that companies interested in cause marketing benefit most from targeting young adults aged 18 to 27.
Ad-ology Research recently updated their Industry Marketing Insights report for Concierge Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
Back in the day, marketers rolled out ad campaigns via traditional media – like TV and newspapers – to introduce new products to consumers. Marketers also turned to deep discount promotions to move products that weren’t selling. Now, technology and keen consumer interest in all things online means marketers are launching new product lines with a deep discount twist.
There’s no question that we’re in an ad recovery, especially given the strength of the rebound last year: 8.0%. What forecasters can’t settle on is the level of ad spending growth seen for 2011. MagnaGlobal had previously predicted a global increase of 5.6%. But that forecast has been revised, down.
ADVERTISING BRAND MARKETING CONSUMER DIGITAL SOCIAL
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