Now that millions of consumers have purchased tablets, the device is becoming the second most preferred way to watch full-length TV shows. As the viewing of TV content changes, marketers will need to reconfigure some of their ads. Optimizing the ads for the tablet devices will ensure the best experience for the consumer and put the marketer in the best light.
Small business owners comprise a large market for enterprises trying to sell goods and services. But a significant number of these SBOs feel that marketers are not effective in reaching out to them. One way to improve this dilemma would be for marketers to develop a specific business-to-small-business strategy.
According to a recent Bazaarvoice study, those aged 55-64 and 65 and over were much more likely to report satisfaction with their online than offline purchases. Most customer feedback comes from purchasers in the 35 to 65+ age range, says the report. Across the board, data shows that in-store shoppers are less satisfied with the products they purchase in stores, compared to those who buy online.
Healthcare marketers, especially pharmaceutical companies, have a love-hate relationship with social media. Consumers have made searching and talking about health problems one of the top online categories. But healthcare providers have been hesitant about engaging in social media because of privacy concerns and the need to provide full disclosure with respect to medication.
For one group of U.S. consumers – blacks – the smartphone revolution is well under way. Blacks, more than any other ethnic group, have embraced the use of smartphone technology. As a result, marketers should be focusing their efforts on mobile to reach this segment.
According to a new national survey, almost half of Americans are not wearing sunglasses, which can lead to serious eye problems. While 85% of Americans feel eye protection is a major component of their overall good health, less than two thirds are wearing eye protection consistently while outdoors, and only about a third of those age 18-24 do so.
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