Newspaper, television and radio media properties have begun the difficult process of building online revenue streams as they watch their traditional model erode. Some media firms have found limited success with their new strategies. A fresh analysis of this market change notes that local newspapers are having more success building online audiences than TV or radio stations.
Despite being hit hard by the recession, the hotel foodservice industry continues to reinvent itself post-recession to offer guests new culinary experiences, according to a new report by Packaged Facts. The moderate market growth experienced in 2010 is expected to continue through 2012. As part of the reinvention, the hotel industry is experimenting with new menu, design and technology concepts that are reshaping how hotel guests experience hotel food and beverage offerings.
Cruise lines and travel agents are eyeing a lucrative market as more consumers say they plan to take an initial or repeat cruise. Despite increasing capacity by over 8% last year, operators reported bookings at 103% occupancy. To generate continued consumer interest in this form of vacation, marketers will be targeting key demographics with unique promotions this season.
While many marketers are spending more on social media via display ads, there are other ways to increase visibility in this sector of the online universe. Marketers might opt to create their own social media destination or they may participate in social media sponsorship (SMS), the practice of paying a site such as a blog to be mentioned. SMS is growing. and payment types range from cash to products and services to coupons and discounts.
While the majority of consumers still perceive store brands to be the same as or better than national brands, a one year trend analysis indicates that their positive perceptions toward store brands may be starting to decline slightly, according to Ipsos, most notably in the areas of being environmentally-friendly, high-quality, unique and innovative. National brands should continue to focus on the benefits where they are most differentiated from store brands to help drive trust and quality perceptions.
In recent years, many marketers have emphasized their green practices to attract consumer attention and increase sales. Is this a worthwhile effort for merchants or should they target only the ‘greenest’ consumers? New data from Scarborough Research uncovers key demographic features of the consumer group labeled “Super Green” and this information may help marketers determine best strategy in he green marketplace.
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