After severely curtailing the corporate travel budget, many businesses are in no rush to fund requests for trips to visit clients or attend conferences. Instead, businesses and government agencies are turning to the latest technology to satisfy meeting needs. This new interest in video conferencing is expected to increase this year and IT vendors will be marketing a variety of solutions.
One of the most exciting new promotional angles from a marketer’s perspective, mobile check-ins, could backfire if merchants aren’t careful about how they use it. Marketers competing for consumer business by offering prizes rely heavily on the use of mobile phones. While certain consumer groups have accepted this marketing method, many others aren’t so willing to sign up. Instead, they’re signaling they want to limit the amount of private information they share with marketers.
Ad-ology Research recently updated their Industry Marketing Insights report for Child Day Care Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
The National Center for Health Statistics recently issued a report showing that use of dietary supplements has been on an upward trajectory over the past decade — only 40% of Americans took supplements in 1988, compared with 53% who took supplements in 2006. More than 150 million Americans take dietary supplements each year to improve their overall health, to fill in nutrient gaps and because their doctors recommend them. Multivitamins/multiminerals are the most commonly used dietary supplements, with approximately 40% of men and women reporting use during 2003–2006. Use of supplemental calcium increased from 28% during 1988–1994 to 61% during 2003–2006 among women aged 60 and over.
After suffering through 2 extremely difficult summers, amusement parks saw more visitors flock through their gates last year. And operators are expecting that 2011 will result in additional visitors and revenue as the busy season approaches. To generate this traffic, operators will likely boost their marketing budgets.
Most political strategists admit that President Obama’s 2008 campaign was expertly run at both the local and national levels and with the use of both traditional and new media. Industry observers are attempting to predict how the Republicans will challenge Obama with respect to advertising during the next election cycle. And the spending has already begun.
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