It’s getting close to that holiday time of the year – the season when marketers press emotional buttons to get consumers to purchase goods and services. Historically, retailers have prompted consumer spending by emphasizing traditional holiday themes. But that strategy may not be enough this year.
Operators in the B2B sector generally have a different business model and sales cycle than merchants in the B2C sector. Often the B2B sales cycle is long, running up to 1 year, and the process can be complex. As a result, B2B operators must use a variety of tools to nurture leads to a successful deal.
Despite ever increasing gas prices, buyers still aren’t changing their automotive preferences when it comes to choosing a new car. According to AutoPacific’s new “Fuel Price Impact Survey,” many consumers still want trucks or SUVs, even in the face of higher gas prices than in summer 2010. While small cars promise high fuel economy, only 16% of respondents said they plan to purchase one for their next vehicle.
The U.S. auto market is just now recovering from the disaster in Japan earlier this year which affected parts and vehicle availability. In an earlier blog post this month, I highlighted a report that predicted a jump in auto industry advertising in the 4th quarter of this year as Japanese vehicle become available again. Within the next year, U.S. auto makers will face competitors from a different region and the ad market is likely to experience changes as well.
One of the newest ways to market via mobile phones is to place QR codes in visible places. These codes have been popping up in store windows, in magazines and on product packages. When consumers scan these codes with their phones, they are typically directed to a website which may contain coupons or other promotional materials. Code scanning saves consumers the work of searching for a site promoted in an ad. But how well are these codes working?
Ecommerce is a constantly evolving business and therefore it is important for marketers to stay on top of the latest changes in order to succeed in a challenging market. Several key trends in ecommerce in 2011 are taking shape that marketers should be aware of. As part of their ecommerce strategy, marketers should determine the best tools for monitoring and measuring social media outreach and online campaigns.
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