Here’s some great news for marketers and media companies. Consumers are showing a new willingness to watch video ads to completion on their mobile devices. This is just one of the findings revealed by Adobe’s new Digital Video Advertising Report.
Ad-ology Research recently updated their Industry Marketing Insights report for Photography Studios. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
The average person celebrating Mother’s Day is expected to spend $152.52 on gifts this year, up from $140.73 in 2011. Tablet owners ages 18-24 and 25-34 will make the most of their device as 40.4% and 40.9%, respectively, plan to shop and purchase gift items for mom via their tablets. Men will spend an average of $189.74 on the women in their life this Mother’s Day, with total spending is expected to reach $18.6 billion.
Radio industry observers have been predicting the death of Pandora for several years now. Through all this, the company has managed to increase its listening base, generate revenue and roll out an IPO. To achieve profitability, the firm has a new goal, pitching itself to local advertisers.
Facebook’s star is rising as the company prepares to roll out its IPO next month. The company is competing hard to control a larger share of the display ad market. In fact, it’s competing so hard, it’s willing to discount ad prices – a move that’s reminiscent of Amazon’s strategy in its quest for domination of the retail sales market.
Sales of home furnishings in the U.S. are expected to increase nearly 8% in the second quarter to $23.222 billion, with online sales increasing 28.4%, according to a new IBM forecast. A number of important factors that could be driving purchases include “Year of the Dragon” weddings and the trend toward accessorizing living spaces.
ADVERTISING BRAND MARKETING CONSUMER DIGITAL SOCIAL
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