Marketing Forecast from Ad-ology

August 31 2011 | Kathy Crosett

One of the newest ways to market via mobile phones is to place QR codes in visible places. These codes have been popping up in store windows, in magazines and on product packages. When consumers scan these codes with their phones, they are typically directed to a website which may contain coupons or other promotional materials. Code scanning saves consumers the work of searching for a site promoted in an ad. But how well are these codes working?

August 30 2011 | Shannon Bryant

Ecommerce is a constantly evolving business and therefore it is important for marketers to stay on top of the latest changes in order to succeed in a challenging market. Several key trends in ecommerce in 2011 are taking shape that marketers should be aware of. As part of their ecommerce strategy, marketers should determine the best tools for monitoring and measuring social media outreach and online campaigns.

August 30 2011 | Kathy Crosett

Marketers have been treading carefully when targeting consumers with mobile phone ad campaigns. This advertising channel is expected to grow significantly over the next several years. But that growth depends on consumer reception to these ads so getting it right is important.

August 30 2011 | Kathy Crosett

As marketers struggle with a sagging economy and the transformation of advertising platforms, big changes are apparent for media buyers. More marketers and their agencies are cutting back on advertising and shifting resources into digital formats. Within the digital sector, budget allocations are changing as well as more media channels enter the fray.

August 29 2011 | Shannon Bryant

AAA forecasts 31.5 million Americans will travel 50 miles or more from home during the Labor Day holiday weekend, a slight decrease from 2010. Automobile travel will remain the dominant mode of holiday transportation. Median spending is expected to be $702, largely unchanged from $697 last year. Interestingly, 71% of intended Labor Day holiday travelers said gasoline prices would not impact their travel plans.

August 29 2011 | Kathy Crosett

While the new daily deal coupon format is hugely popular with consumers, some merchants are reconsidering their participation in this promotional channel. Specifically, one survey finds that nearly half of vendors who have advertised through the Groupon daily deal channel say they will not do so again. However, other media companies may learn from Groupon’s mistakes and drive new revenue through a revised form of local daily deal offerings.