Merchants have long been accustomed to appealing to consumers’ sense of sight and sound with both traditional and digital advertising. In the past few years, more marketers have been seeking to increase sales through the sense of smell. The latest research shows that a growing number of retailers are paying to have nebulizer technology distributed through their stores in order to create specific aromas.
The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.
The relative economic situation of the nation’s nearly 10 million “highly” or “super” affluent consumers rebounded significantly in 2011 from its low point in the first half of 2009, according to new report from Packaged Facts. Affluent households overall more make up 20% of American households but control 51% of the nation’s household income. Households headed by Baby Boomers are by far the most significant generational segment of the affluent market.
Traditionally, consumer packaged goods manufacturers have used coupons to get shoppers to try new products or services. During the recession, coupon distributions rose significantly but analysts reported that these numbers dropped in 2011. And, in 2012, marketers may be making some changes to their coupon strategies.
Marketers in one of the fastest-growing consumer product categories will be funding ad campaigns and promotions at a blistering pace as they fight for market share this year. Some market watchers predict that Apple and Google are dominating the smart phone market. But competitors aren’t likely to yield so quickly as many operators understand that winning market share now could generate healthy revenue streams for decades to come.
The U.S. market for tea sold at retail was expected to reach $6.5 billion in 2011, up 5.2% over 2010, according to “Tea and Ready-to-Drink Tea in the U.S.,” a recent report from Packaged Facts. Although supermarkets remain the top venue for leaf tea and ready-to-drink tea, tea sales have also been strong in alternative outlets such as convenience stores and natural food supermarkets. Black tea remains the most popular type, followed closely by green tea.
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