http://www.marketingforecast.com Fast Forward Findings for Strategic Advertising+Marketing Fri, 12 Mar 2010 20:00:38 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.marketingforecast.com/archives/4853 http://www.marketingforecast.com/archives/4853#comments Fri, 12 Mar 2010 20:00:38 +0000 Shannon Bryant http://www.marketingforecast.com/?p=4853 http://www.marketingforecast.com/archives/4853/feed 0 According to The Compete Online Shopper Intelligence study, over 80 million consumers use shopping comparison sites every month. Only 6% of consumers surveyed as part of the study indicated that they conducted no research prior to their last online purchase. From instant price comparisons, to first hand consumer reviews, to video demonstrations, shoppers are taking advantage of this wealth of information. It is essential, says the report, for retailers to understand how consumers in their space shop online, in order to effectively retain and acquire customers. Retailers should understand their particular customer niche and develop strategies unique to them, concludes the report. http://www.marketingforecast.com/archives/4854 http://www.marketingforecast.com/archives/4854#comments Fri, 12 Mar 2010 18:00:39 +0000 Kathy Crosett http://www.marketingforecast.com/?p=4854 http://www.marketingforecast.com/archives/4854/feed 0 Ad-ology Research recently updated their Industry Marketing Insights report for Full-Service Restaurants. http://www.marketingforecast.com/archives/4845 http://www.marketingforecast.com/archives/4845#comments Fri, 12 Mar 2010 16:00:43 +0000 Kathy Crosett http://www.marketingforecast.com/?p=4845 http://www.marketingforecast.com/archives/4845/feed 0 More than ever, large companies are focused on cutting costs and measuring performance. At the same time, Chief Marketing Officers (CMOs) are struggling to adopt best marketing campaign management (MCM) principles. This topic is the focus of a new book Data-Driven Marketing – the 15 Metrics Everyone in Marketing Should Know by, Mark Jeffery, senior lecturer of technology at the Kellogg School. http://www.marketingforecast.com/archives/4841 http://www.marketingforecast.com/archives/4841#comments Fri, 12 Mar 2010 07:00:26 +0000 Kathy Crosett http://www.marketingforecast.com/?p=4841 http://www.marketingforecast.com/archives/4841/feed 0 Marketers continue to seek the best mix of media formats to reach consumers. While much is made of the growth prospects of new media and the multiple ways in which online video can influence prospective purchasers, consumers spend a significant portion of their day listening to radio. To date, radio’s reach continues to overshadow online when it comes to capturing a share of consume time. http://www.marketingforecast.com/archives/4847 http://www.marketingforecast.com/archives/4847#comments Thu, 11 Mar 2010 20:00:59 +0000 Shannon Bryant http://www.marketingforecast.com/?p=4847 http://www.marketingforecast.com/archives/4847/feed 0 Buoyed by the ongoing pets-as-family phenomenon and the "pet parent" sentiment that accompanies it, the pet industry managed to resist the recession and in fact demonstrate growth in 2009, according to a new report by Packaged Facts. Packaged Facts pegs the pet market at $53 billion market (which includes veterinary services, pet food, non-food pet supplies, and non-medial pet services), and expects growth in the industry as the economy moves from recession to recovery. Pent-up pet parent demand for products and services that both enhance pet health and pamper animal companions will begin to kick in during 2010. And Packaged Facts projects sales will reach $72 billion by 2014. http://www.marketingforecast.com/archives/4830 http://www.marketingforecast.com/archives/4830#comments Thu, 11 Mar 2010 16:00:24 +0000 Kathy Crosett http://www.marketingforecast.com/?p=4830 http://www.marketingforecast.com/archives/4830/feed 0 Insurance companies appear to be taking a page from food marketers’ handbook. A recent report in Youth Markets Alert describes how insurance companies are expanding their efforts to reach the youngest consumers: kids and teens. One company, American Family Insurance, is sponsoring the “Clifford the Big Red Dog Be Big” campaign while State Farm has underwritten the Nickelodeon’s “Go Diego, Go Live! Tour.” http://www.marketingforecast.com/archives/4826 http://www.marketingforecast.com/archives/4826#comments Thu, 11 Mar 2010 07:00:06 +0000 Kathy Crosett http://www.marketingforecast.com/?p=4826 http://www.marketingforecast.com/archives/4826/feed 0 As online media formats continue their steady march toward market dominance, consider the latest release from Outsell. According to the research concern, spending on digital marketing will overtake spending on traditional print media in 2010. Outsell includes categories such as search, webinars, business events in the total figure it calls digital marketing: $119.6 billion. http://www.marketingforecast.com/archives/4834 http://www.marketingforecast.com/archives/4834#comments Wed, 10 Mar 2010 21:44:46 +0000 Jessica Helinski http://www.marketingforecast.com/?p=4834 http://www.marketingforecast.com/archives/4834/feed 0 Ad-ology Research recently updated their Industry Marketing Insights report for National Parks. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months: * For cash-strapped travelers, national parks are an affordable and accessible vacation. * Travelers with RVs continue to be a lucrative market for national parks, especially as Baby Boomers enter retirement. * Consumers are increasingly aware of the need for conservation, which may drive visits, as well as financial contributions and volunteering. http://www.marketingforecast.com/archives/4821 http://www.marketingforecast.com/archives/4821#comments Wed, 10 Mar 2010 16:04:34 +0000 Kathy Crosett http://www.marketingforecast.com/?p=4821 http://www.marketingforecast.com/archives/4821/feed 0 In 2009, e-commerce non-travel spending essentially remained flat at $129.8 billion according to comScore. The research shop indicates that 2010 should be a better year for e-retailers. This sentiment is echoed by Forrester Research which put forth its own numbers in a recent release. Forrester pinpoints 2009 e-commerce spending at $155.2 billion and predicts steady growth of 7% annually through 2012. At that point, Forrester analysts see growth increasing by 8% between 2013 and 2014, at which point online retail sales will ring up at over $249 billion. http://www.marketingforecast.com/archives/4816 http://www.marketingforecast.com/archives/4816#comments Wed, 10 Mar 2010 07:00:24 +0000 Kathy Crosett http://www.marketingforecast.com/?p=4816 http://www.marketingforecast.com/archives/4816/feed 0 As part of a general trend in new fiscal conservatism, consumers are paying more attention to smaller community banks and engaging with independent advisors to obtain guidance. This trend has come about as consumers seek more control over their financial destiny and hesitate to work with banks or other financial companies that have been deemed ‘too big to fail.’ The most recent Charles Schwab’s Independent Advisor Outlook Study offers a portrait of consumer sentiment and upcoming investment advisor strategies.