<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing Forecast from Ad-ology</title>
	<atom:link href="http://www.marketingforecast.com/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingforecast.com</link>
	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
	<lastBuildDate>Thu, 17 May 2012 07:00:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>TV Advertising to Remain Strong in Local Markets</title>
		<link>http://www.marketingforecast.com/archives/18757</link>
		<comments>http://www.marketingforecast.com/archives/18757#comments</comments>
		<pubDate>Thu, 17 May 2012 07:00:51 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18757</guid>
		<description><![CDATA[TV media companies have it somewhat easier than competitors that have been relying on print newspaper and magazines or radio for their revenue. For the most part, advertisers are still saying they want TV ads to be a major part of their campaigns. But the fragmentation of the TV audience across devices is making the media-buying process more complicated, especially in the local market.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18757/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/watchingtv.jpg" />
	</item>
		<item>
		<title>Affluent Men to Drive Mobile Campaigns for Luxury Products</title>
		<link>http://www.marketingforecast.com/archives/18740</link>
		<comments>http://www.marketingforecast.com/archives/18740#comments</comments>
		<pubDate>Wed, 16 May 2012 16:10:00 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[men]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18740</guid>
		<description><![CDATA[Men have reputation for being non-shoppers. Maybe it’s the new high-tech tools men have at their disposal, the effects of great new ad campaigns – or a combination of the two – but things have changed. Today’s men are the new hot prospects, especially for luxury marketers.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18740/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/phone_mobile_cellphone_238450_l.jpg" />
	</item>
		<item>
		<title>Retailers Employ Geo-fencing and Hyper-local Marketing to Stop Showrooming Trend</title>
		<link>http://www.marketingforecast.com/archives/18727</link>
		<comments>http://www.marketingforecast.com/archives/18727#comments</comments>
		<pubDate>Wed, 16 May 2012 07:00:57 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[geofencing]]></category>
		<category><![CDATA[hyper-local]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18727</guid>
		<description><![CDATA[Today’s shoppers appear content to browse websites and order everything from shoes to books without ever leaving home. But there are also consumers who are frustrated by the poorly fitting shoes they ordered online and consumers who are just wandering by a bricks and mortar store. It is these shoppers that retailers hope to reach with their geo-fencing strategies.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18727/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/pricecompare.jpg" />
	</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Sleep Disorder Centers</title>
		<link>http://www.marketingforecast.com/archives/18745</link>
		<comments>http://www.marketingforecast.com/archives/18745#comments</comments>
		<pubDate>Tue, 15 May 2012 20:49:19 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[sleep disorders]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18745</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Sleep Disorder Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18745/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/sleep.jpg" />
	</item>
		<item>
		<title>Optimistic Millennials Are an Attractive Target for Marketers</title>
		<link>http://www.marketingforecast.com/archives/18731</link>
		<comments>http://www.marketingforecast.com/archives/18731#comments</comments>
		<pubDate>Tue, 15 May 2012 19:06:53 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Millennials]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18731</guid>
		<description><![CDATA[According to a new report about Millennials, many generational ties bind this diverse group of young consumers and differentiate them from older consumers. These include a deep comfort with technology, heavy involvement in social media, a multitasking mentality, non-stop immersion with screens on cell phones, digital tablets and PCs, etc.  The challenge for marketers is to leverage this common ground to find Millennials wherever they are and engage them no matter what they are doing.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18731/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/Millennial1.jpg" />
	</item>
		<item>
		<title>Consumers Swayed by Marketers’ Social Posts</title>
		<link>http://www.marketingforecast.com/archives/18706</link>
		<comments>http://www.marketingforecast.com/archives/18706#comments</comments>
		<pubDate>Tue, 15 May 2012 16:00:39 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18706</guid>
		<description><![CDATA[Because social media is still proving its worth to many marketers, there is no shortage of new studies emphasizing the various strengths of the format. Earlier this month, Market Force set up a survey to determine whether consumers can be influenced to buy products as a result of marketers’ social media posts. The findings may surprise some marketers.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18706/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/socialmedia.jpg" />
	</item>
		<item>
		<title>Traditional Media Still Tops for Many Agencies</title>
		<link>http://www.marketingforecast.com/archives/18701</link>
		<comments>http://www.marketingforecast.com/archives/18701#comments</comments>
		<pubDate>Tue, 15 May 2012 07:00:59 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[traditional]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18701</guid>
		<description><![CDATA[The future is not all digital, all the time. That’s the word from STRATA, a research concern that just published a new survey on ad agencies and their attention to media mix. Overall, STRATA analysts continue to say that 2012 will be a good year for advertising and while there’s a trend to purchase more digital, traditional is still an in-demand platform for marketers.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18701/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/200268_rolled_up_magazines.jpg" />
	</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Children&#8217;s/Teen Furnishings</title>
		<link>http://www.marketingforecast.com/archives/18712</link>
		<comments>http://www.marketingforecast.com/archives/18712#comments</comments>
		<pubDate>Mon, 14 May 2012 20:55:25 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[children's furniture]]></category>
		<category><![CDATA[furniture]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[teen furnishings]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18712</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Children's/Teen Furnishings. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18712/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/childrenfurniture.jpg" />
	</item>
		<item>
		<title>Hispanics are Early Technology Adopters, Expected to Spend Big on Devices, Apps</title>
		<link>http://www.marketingforecast.com/archives/18695</link>
		<comments>http://www.marketingforecast.com/archives/18695#comments</comments>
		<pubDate>Mon, 14 May 2012 19:00:38 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[early technology adopters]]></category>
		<category><![CDATA[Hispanics]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18695</guid>
		<description><![CDATA[Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices. The high adoption rates for smartphones and tablets among Hispanics are likely due to the fact that they are on average a young group, and more likely to use mobile devices instead of landlines. Analysts expect this consumer segment to drive sales for device retailers and app stores in 2012.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18695/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/Hispanic1.jpg" />
	</item>
		<item>
		<title>Gardening Homeowners to Draw Marketer Attention Through Early Summer</title>
		<link>http://www.marketingforecast.com/archives/18673</link>
		<comments>http://www.marketingforecast.com/archives/18673#comments</comments>
		<pubDate>Mon, 14 May 2012 16:16:02 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[gardening]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18673</guid>
		<description><![CDATA[Marketers are gearing up their seasonal ad campaigns to connect with homeowners who want to show off the interior and exterior of their homes. The latest research from Scarborough shows that these consumers make attractive candidates for retailers who are selling a wide range of home-related products. Increasingly, these same homeowners have favorite media destinations where they are likely to learn about the latest trends in their home-related hobbies.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18673/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/organicgarden.jpg" />
	</item>
		<item>
		<title>Out-of-Home Format to Connect with More Retail Shoppers and Restaurant Patrons</title>
		<link>http://www.marketingforecast.com/archives/18667</link>
		<comments>http://www.marketingforecast.com/archives/18667#comments</comments>
		<pubDate>Mon, 14 May 2012 07:07:46 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[out of home]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18667</guid>
		<description><![CDATA[Marketers know that consumers who possess smartphones make for an always-on target audience. But, not all consumers have smartphones yet. And, some marketers need to make an extra impression on consumers, especially when they are away from home.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18667/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/billboard.jpg.jpg" />
	</item>
		<item>
		<title>Both Domestic and International Air Travel on the Rise in 2012</title>
		<link>http://www.marketingforecast.com/archives/18678</link>
		<comments>http://www.marketingforecast.com/archives/18678#comments</comments>
		<pubDate>Fri, 11 May 2012 19:23:59 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[airline travel]]></category>
		<category><![CDATA[Consumer Spending]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18678</guid>
		<description><![CDATA[According to a new TripAdvisor survey, 91% of respondents said they plan to fly domestically in 2012, compared to 84% that did in 2011.  When it comes to flying, 40% would pay extra to sit in a designated "quiet" section of the plane and 35% would shell out $25 for more legroom on flights longer than four hours. In addition, 52% subscribe to frequent flier programs and find them valuable.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18678/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/luggage1.jpg" />
	</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Cookie and Cracker Manufacturers</title>
		<link>http://www.marketingforecast.com/archives/18649</link>
		<comments>http://www.marketingforecast.com/archives/18649#comments</comments>
		<pubDate>Fri, 11 May 2012 18:24:05 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[food & beverage]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18649</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Cookie and Cracker Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18649/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/cookies.jpg" />
	</item>
		<item>
		<title>More Restaurants Promoting Healthy Choice Menus</title>
		<link>http://www.marketingforecast.com/archives/18660</link>
		<comments>http://www.marketingforecast.com/archives/18660#comments</comments>
		<pubDate>Fri, 11 May 2012 16:00:27 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[food & beverage]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[restaurants]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18660</guid>
		<description><![CDATA[Restaurants are still resorting to numerous marketing strategies to lure consumers back through their doors. One of the biggest trends this year has been the promotion of healthy foods. This technique is even being used by some quick service restaurants with varying success.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18660/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/saladbar.jpg" />
	</item>
		<item>
		<title>New Attribution Models to Accurately Measure ROI for Online Ads</title>
		<link>http://www.marketingforecast.com/archives/18655</link>
		<comments>http://www.marketingforecast.com/archives/18655#comments</comments>
		<pubDate>Fri, 11 May 2012 07:32:07 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[attribution]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18655</guid>
		<description><![CDATA[It’s hard enough to measure ROI on digital advertising but when attribution models are used incorrectly the audit trail can get downright confusing. Should a marketer be happy with the current last-click attribution model which is the industry standard? Some analysts say marketers should be willing to work a little harder to properly value formats like social media and organic search which are vastly under-counted.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18655/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/rulermoney.jpg" />
	</item>
		<item>
		<title>Pet Ownership Increasing, Propelled by Affluent and Hispanic Consumer Segments</title>
		<link>http://www.marketingforecast.com/archives/18641</link>
		<comments>http://www.marketingforecast.com/archives/18641#comments</comments>
		<pubDate>Thu, 10 May 2012 19:00:44 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[pets]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18641</guid>
		<description><![CDATA[According to new reports from Packaged Facts, main factors propelling the pet market include the burgeoning pet parenting phenomenon, and the increase in pet ownership by family-oriented and demographically potent Hispanics.  Higher-income households are also simultaneously a crucial component of the pet market, with households earning $70K or more annually accounting for over half of overall pet industry expenditure.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18641/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/cat1.jpg" />
	</item>
		<item>
		<title>Wineries to Target Millennials</title>
		<link>http://www.marketingforecast.com/archives/18632</link>
		<comments>http://www.marketingforecast.com/archives/18632#comments</comments>
		<pubDate>Thu, 10 May 2012 16:18:37 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[food & beverage]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18632</guid>
		<description><![CDATA[Common wisdom has long held that the most lucrative market for wineries and wine retailers is comprised of older consumers who can afford expensive bottles of their favorite varietal. But new research suggests that marketers should rethink their assumptions. It turns out that a significant number of Millennials are regular wine drinkers]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18632/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/wineshop.jpg" />
	</item>
		<item>
		<title>The Digital NewFront Season is Growing</title>
		<link>http://www.marketingforecast.com/archives/18626</link>
		<comments>http://www.marketingforecast.com/archives/18626#comments</comments>
		<pubDate>Thu, 10 May 2012 07:14:14 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[NewFront]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18626</guid>
		<description><![CDATA[For decades, TV industry executives have worked within an established Upfront season. Typically held in May, advertisers and agencies check out the type of content that will be aired on broadcast and cable channels during the upcoming fall and they buy some of their advertising time on that basis. Now, digital content providers have established the NewFront season to lure marketers online.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18626/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/contractsigned.jpg" />
	</item>
		<item>
		<title>Sales of Digital Fitness Products Likely to Rise With Consumer Awareness, Interest</title>
		<link>http://www.marketingforecast.com/archives/18619</link>
		<comments>http://www.marketingforecast.com/archives/18619#comments</comments>
		<pubDate>Wed, 09 May 2012 19:00:00 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[digital health]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18619</guid>
		<description><![CDATA[According to a new report from The NPD Group, consumer awareness of digital health and fitness products like heart rate monitors (91% awareness), sports watches with GPS (79%) and handheld mobile GPS devices (71%) is high, however ownership of the devices remains low.  Cost and availability are obstacles, however, advances in sensor technology and connectivity, as well as a renewed focus on health and fitness among consumers may boost sales of these products.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18619/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/fitness1.jpg" />
	</item>
		<item>
		<title>Marketers to Employ up to 7 Formats to Reach Target Audiences</title>
		<link>http://www.marketingforecast.com/archives/18605</link>
		<comments>http://www.marketingforecast.com/archives/18605#comments</comments>
		<pubDate>Wed, 09 May 2012 16:04:52 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18605</guid>
		<description><![CDATA[Marketers may have more tools than ever before to employ when promoting their products and services. But, one key part of advertising has not changed. Businesses still need to target unique audiences and, as a result, they are turning to multiple formats even as they seek to focus on a more narrow niche.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18605/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/projection.jpg" />
	</item>
	</channel>
</rss>

