Marketing Forecast from Ad-ology

Social Media Use to Boost Brand Campaigns on Traditional Media

Kathy Crosett — Wed, 22 May 2013 16:38:32 +0000

Media companies are seeking ways to connect with consumers who use social media while watching TV. Knowing who uses social media and in which ways can help media companies sell their programming to marketers. A new TVB study released on this topic, 2013 Cultural Currency, has identified how consumers are engaging with specific social platforms as they watch TV.

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Marketers Target Digital Coupons Users to Drive Sales

Kathy Crosett — Wed, 22 May 2013 07:31:47 +0000

Digital coupons comprise a small but growing part of the coupon universe. As more consumers become digitally savvy, marketers can benefit by targeting heavy coupon users. A new report issued by GfK outlines exactly how digital coupon users are different from the rest of shoppers.

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Top Opportunities/Challenges Ahead for Athletic Footwear/Apparel Stores

Jessica Helinski — Tue, 21 May 2013 20:40:57 +0000

Ad-ology Research recently updated their Industry Marketing Insights report for Athletic Footwear/Apparel Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

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Nearly Half of U.S. Households Plan to Buy Furniture, Bedding Products This Year

Shannon Bryant — Tue, 21 May 2013 19:45:53 +0000

This year, more than 52 million - a massive 46% of all households - have plans to buy furniture and bedding products. Bedding was the most frequently bought category in 2012, followed by stationary sofas and recliners, according to Furniture Today's "2013 Consumer Buying Trends Survey." If consumers follow through with their buying plans, these categories will remain strong.

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Digital Out-of-Home Market to Grow in Face of Increasing Competition

Kathy Crosett — Tue, 21 May 2013 16:44:42 +0000

The digital out-of-home (DOOH) ad market continues to grow faster than most traditional markets but experts believe the sector faces challenges. In 2013, digital billboards (DBB) should see a better growth rate than digital placed-based networks (DPN). In addition, analysts believe the second half of 2013 will be more lucrative on a global basis for operators in this channel.

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Manufacturers and Retailers Forming Unique Marketing Partnerships

Kathy Crosett — Tue, 21 May 2013 07:20:10 +0000

Most manufacturers have been accustomed to selling through a number of retail partners. As retailers continue to consolidate, both online and offline, manufacturers are seeing the power dynamic changing and that is forcing a change in marketing strategy. Going forward, manufacturers will be exploring unique and exclusive relationships with their retail partners.

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Men’s Fashion Apparel Market Growing Steadily, Trending Casual

Shannon Bryant — Mon, 20 May 2013 19:24:18 +0000

While the U.S. men’s apparel market only grew 1% in 2012 with total sales of $57 billion, men added more colorful casual wear to their wardrobe. According to new research from The NPD Group, men continue to invest in 'dressing-down,' spending on colorful socks and active bottoms. Off-price retailers are benefiting from an increase in men's casual apparel, presently growing even faster than the overall market.

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Marketers Integrating More Channels with Email to Increase ROI

Kathy Crosett — Mon, 20 May 2013 16:35:36 +0000

Email marketing has been around for such a long time that enterprises might consider it to be a traditional form of promotion. Businesses might also be relegating this form of marketing to the back seat and spending fewer resources on developing the channel. A better strategy would be to integrate email with other marketing formats.

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Music Sponsorships to Help Marketers During Summer Season

Kathy Crosett — Mon, 20 May 2013 07:22:44 +0000

As the summer concert season begins, marketers have an opportunity to connect with consumers in a unique way. In the warm weather, more consumers spend time outside, especially at events that feature their favorite entertainers. These consumers notice when marketers are sponsoring events and entertainers and reward them with their business.

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Quality – Not Value – Key Driver in Loyal Restaurant Consumers

Shannon Bryant — Fri, 17 May 2013 20:12:34 +0000

More than forty percent of consumers say they are loyal to their favorite restaurants and will go there whether or not the establishment has a promotion. And although there are still over one-third of consumers looking for bargains when choosing a restaurant, this large group of “loyal” restaurant consumers defines value as more than price, according to a recently released NPD foodservice report. Quality is a key driver for the “loyalist” restaurant consumers.

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Grocery Stores Continue to Market to Women

Kathy Crosett — Fri, 17 May 2013 07:21:06 +0000

We’ve been hearing a lot in recent years about how men are helping out with the shopping and household chores. Marketers have been tempted to spend some of their ad money targeting men who venture into the grocery store. While these assertions make for trendy headlines, grocery stores should know that the bulk of shopping is done by women and they’ll be well-served by campaigns that target these shoppers.

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Top Opportunities/Challenges Ahead for Exam Preparation Services

Jessica Helinski — Thu, 16 May 2013 20:48:24 +0000

Ad-ology Research recently updated their Industry Marketing Insights report for Exam Preparation Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

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Women’s Apparel Sales Increase, Outpace Men’s Market

Shannon Bryant — Thu, 16 May 2013 20:10:44 +0000

Following several years of lost momentum compared to the men’s market, the U.S. women’s apparel market is back on top. In contrast to the U.S. men’s apparel market, which only grew 1% with total sales of $57 billion dollars, women’s grew 3% in 2012, with total dollar sales of $111 billion, according to the NPD Group. Sales increases for women were driven by higher priced apparel, as the average selling price was up 5%, while unit volume was down 2%.

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Top Opportunities/Challenges Ahead for Employee Screening Services

Kathy Crosett — Thu, 16 May 2013 18:43:45 +0000

Ad-ology Research recently updated their Industry Marketing Insights report for Employee Screening Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

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Automotive Marketers to Solicit User Reviews on Social Networks

Kathy Crosett — Thu, 16 May 2013 16:52:13 +0000

If automotive dealers and manufacturers need any proof of the importance of online peer review influence in the vehicle-buying process, they need look no further than the new report issued by eMarketer. The statistics in this report should prompt auto marketers to find ways to encourage recent buyers to post reviews on social network sites.

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Social Media Growth Linked To Mobile

Kathy Crosett — Thu, 16 May 2013 07:39:51 +0000

Any business owner who thinks that social media marketing is all about setting up a site on a few of the popular platforms and randomly interacting with users is behind the times. Marketers are now spending serious money on this platform. In many cases, they’re also paying the social networks to get their ads into the mobile world.

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Teen Discretionary Budgets are Beginning to Recover Across Multiple Categories

Shannon Bryant — Thu, 16 May 2013 02:57:12 +0000

Teen discretionary budgets are recovering, as more teens are spending on fashion, beauty, technology and food. Teens cited improvements in both current fashion spending and intention to spend, across income levels and genders. Teen pending on food and restaurants is at or near the highest level since early-2000. In addition, teen spending on portable devices continues to accelerate with 86% of teens reporting that they are likely to purchase a smartphone for their next device.

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Marketers Face Unique Challenges with Pinterest

Kathy Crosett — Wed, 15 May 2013 16:34:35 +0000

One of the biggest changes marketers have adjusted to as social media use rises is the loss of control. Instead of broadcasting messages from the top down, brands are working with consumers through social media to build their image and reputation. For one particular social media platform, Pinterest, this trend is particularly noticeable.

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Color Selection to Play a Bigger Role in Branding Campaigns

Kathy Crosett — Wed, 15 May 2013 07:26:00 +0000

In branding campaigns, marketers seek to make an emotional connection with consumers. This connection serves to strengthen the loyalty a consumer feels to the company’s products and services. To generate emotions, marketers appeal to consumers visually, especially with the colors they use in logos, on the products, and on packages.

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Top Opportunities/Challenges Ahead for Lighting & Fan Stores

Jessica Helinski — Tue, 14 May 2013 20:42:40 +0000

Ad-ology Research recently updated their Industry Marketing Insights report for Lighting & Fan Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

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