<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marketing Forecast from Ad-ology</title>
	<atom:link href="http://www.marketingforecast.com/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingforecast.com</link>
	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
	<lastBuildDate>Mon, 21 May 2012 16:10:47 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>Multi-tasking Consumers to Become Multi-screen Ad Targets</title>
		<link>http://www.marketingforecast.com/archives/18816</link>
		<comments>http://www.marketingforecast.com/archives/18816#comments</comments>
		<pubDate>Mon, 21 May 2012 16:10:47 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience fragmentation]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18816</guid>
		<description><![CDATA[Marketers could be concerned that consumer attention is fragmented across the many devices they interact with simultaneously. The experts at the Interactive Ad Bureau (IAB) are telling marketers not to worry. To ensure that they reach consumers, marketers can release an ad campaign simultaneously across multiple devices to increase their chances of being noticed.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18816/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/tabletmobile.jpg" />
	</item>
		<item>
		<title>TV, Coupons are Tops for Restaurant Marketers</title>
		<link>http://www.marketingforecast.com/archives/18811</link>
		<comments>http://www.marketingforecast.com/archives/18811#comments</comments>
		<pubDate>Mon, 21 May 2012 07:05:30 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[food & beverage]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18811</guid>
		<description><![CDATA[Restaurants have resorted to a wide variety of tactics to reel in customers. The lingering recession means it’s more important than ever  before to employ the most effective advertising strategies. For restaurants, it seems that patrons most easily recall the ads they've seen on TV.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18811/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/restaurant.jpg" />
	</item>
		<item>
		<title>Price is Still the Bottom Line When it Comes to Purchase Decisions</title>
		<link>http://www.marketingforecast.com/archives/18779</link>
		<comments>http://www.marketingforecast.com/archives/18779#comments</comments>
		<pubDate>Fri, 18 May 2012 19:00:28 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[price]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18779</guid>
		<description><![CDATA[Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to new research from The NPD Group.  85% of U.S. consumers say that price will be an extremely important/important factor in deciding where to shop in the near future, ten percent more than those who feel sales and special deals are extremely important/important.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18779/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/price1.jpg" />
	</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Dairy Product Processors</title>
		<link>http://www.marketingforecast.com/archives/18804</link>
		<comments>http://www.marketingforecast.com/archives/18804#comments</comments>
		<pubDate>Fri, 18 May 2012 18:15:49 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[dairy]]></category>
		<category><![CDATA[food & beverage]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18804</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Dairy Product Processors. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18804/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/dairyproduct.jpg" />
	</item>
		<item>
		<title>Brands to Promote More Cause Marketing</title>
		<link>http://www.marketingforecast.com/archives/18798</link>
		<comments>http://www.marketingforecast.com/archives/18798#comments</comments>
		<pubDate>Fri, 18 May 2012 16:04:47 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[causes]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18798</guid>
		<description><![CDATA[U.S. citizens and residents have long been lauded for their generous nature. But, the recent recession forced many people to reduce the amount of support they could lend to their favorite causes. Even as the country recovers from recession, fewer consumers are involved in supporting charities and experts say this situation presents an opportunity for marketers.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18798/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/donate.jpg" />
	</item>
		<item>
		<title>All Systems Go for Digital to Double in 4 Years</title>
		<link>http://www.marketingforecast.com/archives/18793</link>
		<comments>http://www.marketingforecast.com/archives/18793#comments</comments>
		<pubDate>Fri, 18 May 2012 07:00:41 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18793</guid>
		<description><![CDATA[In the next 4 years, spending on digital marketing will nearly double. Marketers will shift their media mix to fund $77 billion in digital advertising which will comprise 35% of all ad spending. Forrester Research analysts say there are several specific reasons for this growth.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18793/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/digitalmetamorphosis.jpg" />
	</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Apartment Buildings</title>
		<link>http://www.marketingforecast.com/archives/18786</link>
		<comments>http://www.marketingforecast.com/archives/18786#comments</comments>
		<pubDate>Thu, 17 May 2012 19:49:13 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[apartment buildings]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[housing]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18786</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Apartment Buildings. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18786/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/apartments.jpg" />
	</item>
		<item>
		<title>Baby Boomers Leading New Car Sales, Automakers Taking Notice</title>
		<link>http://www.marketingforecast.com/archives/18772</link>
		<comments>http://www.marketingforecast.com/archives/18772#comments</comments>
		<pubDate>Thu, 17 May 2012 19:03:38 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[baby boomers]]></category>
		<category><![CDATA[Consumer Spending]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18772</guid>
		<description><![CDATA[Automakers are shifting toward targeting Baby Boomers, who have weathered the financial crisis better than millennials.  According to a new study from J.D. Power and AARP, people age 50 and older now buy more than 6 of every 10 new vehicles sold -- 62%.  In contrast, buyers age 18 to 34 now are just 13% of the new-car market -- down from 24% in 2001.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18772/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/carwash1.jpg" />
	</item>
		<item>
		<title>Marketers to Pump Up YouTube Promotions</title>
		<link>http://www.marketingforecast.com/archives/18763</link>
		<comments>http://www.marketingforecast.com/archives/18763#comments</comments>
		<pubDate>Thu, 17 May 2012 16:00:04 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18763</guid>
		<description><![CDATA[Look out, amateurs musicians and stuntmen. The professionals are ready to take over the world of YouTube. As Google, the owner of YouTube, seeks to turn the popular site into an advertising powerhouse, it will be rolling out new content and courting marketers in a big way.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18763/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/singer.jpg" />
	</item>
		<item>
		<title>TV Advertising to Remain Strong in Local Markets</title>
		<link>http://www.marketingforecast.com/archives/18757</link>
		<comments>http://www.marketingforecast.com/archives/18757#comments</comments>
		<pubDate>Thu, 17 May 2012 07:00:51 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18757</guid>
		<description><![CDATA[TV media companies have it somewhat easier than competitors that have been relying on print newspaper and magazines or radio for their revenue. For the most part, advertisers are still saying they want TV ads to be a major part of their campaigns. But the fragmentation of the TV audience across devices is making the media-buying process more complicated, especially in the local market.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18757/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/watchingtv.jpg" />
	</item>
		<item>
		<title>Affluent Men to Drive Mobile Campaigns for Luxury Products</title>
		<link>http://www.marketingforecast.com/archives/18740</link>
		<comments>http://www.marketingforecast.com/archives/18740#comments</comments>
		<pubDate>Wed, 16 May 2012 16:10:00 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[men]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18740</guid>
		<description><![CDATA[Men have reputation for being non-shoppers. Maybe it’s the new high-tech tools men have at their disposal, the effects of great new ad campaigns – or a combination of the two – but things have changed. Today’s men are the new hot prospects, especially for luxury marketers.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18740/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/phone_mobile_cellphone_238450_l.jpg" />
	</item>
		<item>
		<title>Retailers Employ Geo-fencing and Hyper-local Marketing to Stop Showrooming Trend</title>
		<link>http://www.marketingforecast.com/archives/18727</link>
		<comments>http://www.marketingforecast.com/archives/18727#comments</comments>
		<pubDate>Wed, 16 May 2012 07:00:57 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[geofencing]]></category>
		<category><![CDATA[hyper-local]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18727</guid>
		<description><![CDATA[Today’s shoppers appear content to browse websites and order everything from shoes to books without ever leaving home. But there are also consumers who are frustrated by the poorly fitting shoes they ordered online and consumers who are just wandering by a bricks and mortar store. It is these shoppers that retailers hope to reach with their geo-fencing strategies.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18727/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/pricecompare.jpg" />
	</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Sleep Disorder Centers</title>
		<link>http://www.marketingforecast.com/archives/18745</link>
		<comments>http://www.marketingforecast.com/archives/18745#comments</comments>
		<pubDate>Tue, 15 May 2012 20:49:19 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[sleep disorders]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18745</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Sleep Disorder Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18745/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/sleep.jpg" />
	</item>
		<item>
		<title>Optimistic Millennials Are an Attractive Target for Marketers</title>
		<link>http://www.marketingforecast.com/archives/18731</link>
		<comments>http://www.marketingforecast.com/archives/18731#comments</comments>
		<pubDate>Tue, 15 May 2012 19:06:53 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Millennials]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18731</guid>
		<description><![CDATA[According to a new report about Millennials, many generational ties bind this diverse group of young consumers and differentiate them from older consumers. These include a deep comfort with technology, heavy involvement in social media, a multitasking mentality, non-stop immersion with screens on cell phones, digital tablets and PCs, etc.  The challenge for marketers is to leverage this common ground to find Millennials wherever they are and engage them no matter what they are doing.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18731/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/Millennial1.jpg" />
	</item>
		<item>
		<title>Consumers Swayed by Marketers’ Social Posts</title>
		<link>http://www.marketingforecast.com/archives/18706</link>
		<comments>http://www.marketingforecast.com/archives/18706#comments</comments>
		<pubDate>Tue, 15 May 2012 16:00:39 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18706</guid>
		<description><![CDATA[Because social media is still proving its worth to many marketers, there is no shortage of new studies emphasizing the various strengths of the format. Earlier this month, Market Force set up a survey to determine whether consumers can be influenced to buy products as a result of marketers’ social media posts. The findings may surprise some marketers.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18706/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/socialmedia.jpg" />
	</item>
		<item>
		<title>Traditional Media Still Tops for Many Agencies</title>
		<link>http://www.marketingforecast.com/archives/18701</link>
		<comments>http://www.marketingforecast.com/archives/18701#comments</comments>
		<pubDate>Tue, 15 May 2012 07:00:59 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[traditional]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18701</guid>
		<description><![CDATA[The future is not all digital, all the time. That’s the word from STRATA, a research concern that just published a new survey on ad agencies and their attention to media mix. Overall, STRATA analysts continue to say that 2012 will be a good year for advertising and while there’s a trend to purchase more digital, traditional is still an in-demand platform for marketers.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18701/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/200268_rolled_up_magazines.jpg" />
	</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Children&#8217;s/Teen Furnishings</title>
		<link>http://www.marketingforecast.com/archives/18712</link>
		<comments>http://www.marketingforecast.com/archives/18712#comments</comments>
		<pubDate>Mon, 14 May 2012 20:55:25 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[children's furniture]]></category>
		<category><![CDATA[furniture]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[teen furnishings]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18712</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Children's/Teen Furnishings. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18712/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/childrenfurniture.jpg" />
	</item>
		<item>
		<title>Hispanics are Early Technology Adopters, Expected to Spend Big on Devices, Apps</title>
		<link>http://www.marketingforecast.com/archives/18695</link>
		<comments>http://www.marketingforecast.com/archives/18695#comments</comments>
		<pubDate>Mon, 14 May 2012 19:00:38 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[early technology adopters]]></category>
		<category><![CDATA[Hispanics]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18695</guid>
		<description><![CDATA[Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices. The high adoption rates for smartphones and tablets among Hispanics are likely due to the fact that they are on average a young group, and more likely to use mobile devices instead of landlines. Analysts expect this consumer segment to drive sales for device retailers and app stores in 2012.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18695/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/Hispanic1.jpg" />
	</item>
		<item>
		<title>Gardening Homeowners to Draw Marketer Attention Through Early Summer</title>
		<link>http://www.marketingforecast.com/archives/18673</link>
		<comments>http://www.marketingforecast.com/archives/18673#comments</comments>
		<pubDate>Mon, 14 May 2012 16:16:02 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[gardening]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18673</guid>
		<description><![CDATA[Marketers are gearing up their seasonal ad campaigns to connect with homeowners who want to show off the interior and exterior of their homes. The latest research from Scarborough shows that these consumers make attractive candidates for retailers who are selling a wide range of home-related products. Increasingly, these same homeowners have favorite media destinations where they are likely to learn about the latest trends in their home-related hobbies.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18673/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/organicgarden.jpg" />
	</item>
		<item>
		<title>Out-of-Home Format to Connect with More Retail Shoppers and Restaurant Patrons</title>
		<link>http://www.marketingforecast.com/archives/18667</link>
		<comments>http://www.marketingforecast.com/archives/18667#comments</comments>
		<pubDate>Mon, 14 May 2012 07:07:46 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[out of home]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=18667</guid>
		<description><![CDATA[Marketers know that consumers who possess smartphones make for an always-on target audience. But, not all consumers have smartphones yet. And, some marketers need to make an extra impression on consumers, especially when they are away from home.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/18667/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<enclosure url="http://www.marketingforecast.com/wp-content/uploads/2012/05/billboard.jpg.jpg" />
	</item>
	</channel>
</rss>

