Marketing Forecast from Ad-ology

At first glance, one of the CMO Council’s Marketing Outlook questions appears to deliver “Bad News” for a lot of hard working Ad Agencies. “What agency changes do you plan to make in 2009?”

According to the September 2008 Ad-ology Media Influence on Consumer Choice survey, 60.5 percent of U.S. consumers who recently purchased a mobile or wireless phone said online product reviews and user comments had some or significant influence on their purchase decision. Nearly 30 percent also rated information from blogs with the same level of influence.