Marketing Forecast from Ad-ology

As a follow-up to our initial press release “Nearly Half of Americans Unlikely to Buy from Automakers Considering Bankruptcy” this morning, we were curious to learn just who are the people that say they would absolutely not consider buying a vehicle from a bankrupt automaker. This is especially insightful in light of Thursday’s announcement of a planned bankruptcy for Chrysler.

At first glance, one of the CMO Council’s Marketing Outlook questions appears to deliver “Bad News” for a lot of hard working Ad Agencies. “What agency changes do you plan to make in 2009?”

Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, reports the Chief Marketing Officer (CMO) Council in its annual Marketing Outlook study. Despite a restrained economy, however, marketers see budgets holding up fairly well with dollars being stringently controlled and directed against growing and retaining market share.