Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for TV/Electronics Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* HDTVs are poised for large growth: While 65% of U.S. homes have HDTVs (compared to 13% in 2009), more homes are now purchasing HDTVs as secondary sets.
* Advertisers should take note of consumers’ interest in online shopping for electronics: Approximately 49% of consumers shop for electronics via the Internet, an 8% increase from 2005.
* A future opportunity for these retailers is demand for 3D TVs: 25% of U.S. online adults plan to buy a 3DTV within three years.

Ad-ology Research recently updated their Industry Marketing Insights report for Airline Services.

Is your agency experiencing the so-called “necessary paranoia” that is raging through the industry?

When speaking with prospects, do you have a go-question that always manages to get valuable information? If not, maybe you can borrow from Stone Payton, a sales consultant who, on a recent blog post, shared what he calls “one of the most powerful, productive questions” a salesperson can ask.

In a recent survey of buyers of professional services, RainToday.com found that listening skills were considered to be lacking among service providers when it comes to the sales pitch.

Over at The Sales Blog, there is a list of the “Five Books Every B2B Sales Rep Must Read.” Blog author S. Anthony Iannarino gives his own personal list of what he feels is vital literature for the industry.