Marketing Forecast from Ad-ology

Desire for Product Safety, Educational Toys Shows Opportunity for Independent Toy Stores More than half of recent toy purchasers rank manufacturer and store websites as having some influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Product reviews and other information and advertising found online also playRead the Rest…

The best way to get an answer is to ask a question. But, the trick is to ask the right questions to get the answers you’re seeking.

In my last post, I discussed the importance of observing your client or prospect’s office.

Companies spend millions on sending out consumer surveys, conducting polls, and organizing focus groups.