Marketing Forecast from Ad-ology

Opportunities are on the rise when it comes to using fresh produce on restaurant menus, according to new research conducted by the National Restaurant Association and Produce Marketing Association (PMA). The research highlights produce’s expanded options, sourcing and food safety among food service operators.

The overall OTC market saw increases of 3.2% during non-recession years and only 1.2% during recessions according to the latest research Impact of Recessions on the U.S. OTC Market from worldwide consulting and research firm Kline & Company.

A recent survey conducted by the Pew Research Center’s Internet & American Life Project asked respondents whether they had used a variety of devices – laptops, cell phones, game consoles, and more – to go online using a wireless network. An increasing number – altogether, 56% of Americans – said they have at some point used wireless means for online access.

The Ad-ology Insights video podcast is for strategic marketers – including ad agencies, in-house marketing departments, media buyers and sellers and small business owners – and features forecasts, industry trends, consumer insights and exclusive data from Ad-ology Research.

More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.

Forty-two percent of recent eyeglass and contact lens buyers report influence from online media, the same percentage as traditional media, revealing the increasing power of the Internet on purchase decisions, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.