Marketing Forecast from Ad-ology

Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks. More Consumer Spending logothan one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study.

Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.

Market research firms Packaged Facts and The Hartman Group have joined forces in a collaborative partnership that will result in a series of four reports each deciphering the attitudes and behaviors of sustainable goods consumers in relation to specific consumer products. “Consumers and Sustainability: Food and Beverage” is the first market study published in the four-part series.

Thirty-nine percent of recent travelers say online media influenced their choice of travel services, with hotel/B&B Web sites having the most influence, according to Ad-ology Research. Online content also influenced 34% of visitors to local attractions like amusement parks, zoos, and concerts.

Aging Boomers and diverse Gen Yers are finding new ways to fulfill their comfort food cravings, according to the Generational Comfort Food Culinary Trend Mapping Report. The survey confirmed that consumers are passionate about their comfort foods, many of which stem from childhood favorites. In today’s changing food world, however, these dishes are evolving in sync with new values and lifestyles.

According to leading market research company The NPD Group’s retail tracking service, in-dash mobile navigation is continuing to see increases even as portable navigation (the most popular segment of the market) is taking a back seat in sales.