http://www.marketingforecast.com Fast Forward Findings for Strategic Advertising+Marketing Fri, 30 Jul 2010 17:30:11 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.marketingforecast.com/archives/4727 http://www.marketingforecast.com/archives/4727#comments Wed, 03 Mar 2010 17:49:37 +0000 Michelle OBrien http://www.marketingforecast.com/?p=4727 http://www.marketingforecast.com/archives/4727/feed 10 Marketing decision makers say they are most frustrated by advertising and Web design agencies that are not proactive, don’t communicate well, and fail to understand their clients’ businesses and their customers. According to the 2010 Ad-ology Research Attitudes on Agencies report released today at the American Association of Advertising Agencies (AAAA) Transformation 2010 conference, after cost, marketers tend to choose agencies based on creative capability and quality of previous work. http://www.marketingforecast.com/archives/3902 http://www.marketingforecast.com/archives/3902#comments Mon, 04 Jan 2010 09:00:12 +0000 Shannon Bryant http://www.marketingforecast.com/?p=3902 http://www.marketingforecast.com/archives/3902/feed 0 Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks. More Consumer Spending logothan one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study. http://www.marketingforecast.com/archives/3257 http://www.marketingforecast.com/archives/3257#comments Thu, 05 Nov 2009 16:10:35 +0000 Michelle OBrien http://www.marketingforecast.com/?p=3257 http://www.marketingforecast.com/archives/3257/feed 2 Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey. http://www.marketingforecast.com/archives/2438 http://www.marketingforecast.com/archives/2438#comments Wed, 02 Sep 2009 14:55:38 +0000 Michelle OBrien http://www.marketingforecast.com/?p=2438 http://www.marketingforecast.com/archives/2438/feed 0 Market research firms Packaged Facts and The Hartman Group have joined forces in a collaborative partnership that will result in a series of four reports each deciphering the attitudes and behaviors of sustainable goods consumers in relation to specific consumer products. "Consumers and Sustainability: Food and Beverage" is the first market study published in the four-part series. http://www.marketingforecast.com/archives/2411 http://www.marketingforecast.com/archives/2411#comments Tue, 01 Sep 2009 14:34:05 +0000 Michelle OBrien http://www.marketingforecast.com/?p=2411 http://www.marketingforecast.com/archives/2411/feed 0 Thirty-nine percent of recent travelers say online media influenced their choice of travel services, with hotel/B&B Web sites having the most influence, according to Ad-ology Research. Online content also influenced 34% of visitors to local attractions like amusement parks, zoos, and concerts. http://www.marketingforecast.com/archives/2206 http://www.marketingforecast.com/archives/2206#comments Wed, 19 Aug 2009 14:13:04 +0000 Michelle OBrien http://www.marketingforecast.com/?p=2206 http://www.marketingforecast.com/archives/2206/feed 0 Aging Boomers and diverse Gen Yers are finding new ways to fulfill their comfort food cravings, according to the Generational Comfort Food Culinary Trend Mapping Report. The survey confirmed that consumers are passionate about their comfort foods, many of which stem from childhood favorites. In today's changing food world, however, these dishes are evolving in sync with new values and lifestyles. http://www.marketingforecast.com/archives/2164 http://www.marketingforecast.com/archives/2164#comments Mon, 17 Aug 2009 13:44:50 +0000 Michelle OBrien http://www.marketingforecast.com/?p=2164 http://www.marketingforecast.com/archives/2164/feed 0 According to leading market research company The NPD Group's retail tracking service, in-dash mobile navigation is continuing to see increases even as portable navigation (the most popular segment of the market) is taking a back seat in sales. http://www.marketingforecast.com/archives/2091 http://www.marketingforecast.com/archives/2091#comments Wed, 12 Aug 2009 14:02:37 +0000 Michelle OBrien http://www.marketingforecast.com/?p=2091 http://www.marketingforecast.com/archives/2091/feed 0 Opportunities are on the rise when it comes to using fresh produce on restaurant menus, according to new research conducted by the National Restaurant Association and Produce Marketing Association (PMA). The research highlights produce's expanded options, sourcing and food safety among food service operators. http://www.marketingforecast.com/archives/1999 http://www.marketingforecast.com/archives/1999#comments Thu, 06 Aug 2009 15:23:09 +0000 Michelle OBrien http://www.marketinginsightstoday.com/?p=1999 http://www.marketingforecast.com/archives/1999/feed 0 The overall OTC market saw increases of 3.2% during non-recession years and only 1.2% during recessions according to the latest research Impact of Recessions on the U.S. OTC Market from worldwide consulting and research firm Kline & Company. http://www.marketingforecast.com/archives/1955 http://www.marketingforecast.com/archives/1955#comments Wed, 05 Aug 2009 13:57:15 +0000 Michelle OBrien http://www.marketinginsightstoday.com/?p=1955 http://www.marketingforecast.com/archives/1955/feed 0 A recent survey conducted by the Pew Research Center's Internet & American Life Project asked respondents whether they had used a variety of devices - laptops, cell phones, game consoles, and more - to go online using a wireless network. An increasing number - altogether, 56% of Americans - said they have at some point used wireless means for online access.